The media landscape is changing, with traditional media outlets like television and print being written off as relics of a bygone era. Podcasts and digital media are now the hot new players in the industry, allowing anyone to have a voice and share their opinions. This democratization of media opens up the national conversation to unconventional ideas and perspectives, but also requires individuals to be discerning consumers of media, as the online world is filled with vitriol and conspiracy theories.
The Trump era has intensified this divide, with attacks on “fake news” and a fundamental disagreement on basic facts. Despite Joe Biden’s victory, the country remains fiercely divided with two opposing views of reality. Media institutions have seen a decline in traffic, with audiences turning to an influencer economy on social media platforms for news that feels authentic to them. However, traditional media outlets continue to play a central role in reporting and commentary, although they are slower due to their adherence to journalism standards.
Even as audiences shift towards digital media, traditional journalism is not obsolete. Investigative reporting by legacy outlets remains crucial, leading to candidates like Trump and Harris engaging with traditional media for interviews and leaks. The echo-chamber influence of newspapers like The New York Times is still significant, with stories covered on cable news channels throughout the day. Independent online creators focus on cultivating audiences and generating content, often posting and figuring things out as they go.
While traditional media outlets face challenges in adapting to the changing landscape, they continue to be important players in the industry. The impact of television ads in campaigns demonstrates the enduring influence of traditional media, despite the rise of digital platforms. Journalists like Chris Wallace are adapting to the changing media landscape by starting podcasts, recognizing the need to diversify their platforms. Overall, the shift towards digital media and individual voices is changing the media landscape, but traditional journalism remains a vital contribution to the national conversation.
