A small community in the U.S. is trying to entice Canadians back across the border with a special Easter long weekend deal. The Point Roberts International Marketplace is offering a special exchange rate for Canadian cash at $0.80, meaning US$1 is CAD $1.25 this weekend, and it is cash only. The owner, Ali Hayton, explained that the challenging exchange rate in recent years has made it difficult for both Canadians and Americans. In an effort to make things easier for Canadian neighbors and friends, the marketplace decided to offer this special deal. While they cannot offer a 1:1 exchange rate, they hope this will provide an incentive for Canadians to visit and explore what the community has to offer, such as a new golf course, shopping, and dining.
Hayton emphasized the importance of Canadian customers for the community, stating that without their support, the marketplace would be significantly smaller. Point Roberts, with a population of about 1,100 people, is located just south of Tsawwassen, a Washington state community that is geographically part of Canada. However, businesses in the area are feeling the impact of the current economic and political climate. Point To Point Parcel, which has served customers on both sides of the border for 24 years, recently announced that they will be shutting down due to a 75% decrease in business. The current challenges have made it difficult for businesses to continue operating.
The COVID-19 pandemic has already posed challenges for businesses, but the current political climate has added further complications. Hayton expressed frustration with the rhetoric coming from the White House, which has included calls for the community to become the 51st state or referring to Canadian Prime Minister Trudeau as the governor. Such statements have added to the uncertainty and fear around crossing the border, as people are unsure about potential tariffs and charges they may face. Despite these challenges, Hayton remains hopeful that things will improve as emotions settle and people realize the importance of supporting cross-border businesses during both good and challenging times.
The community in Point Roberts is deeply connected to its Canadian customers, who play a significant role in sustaining local businesses. Hayton noted that the support of Canadian visitors is essential for the community’s survival, particularly in times of economic uncertainty. By offering special deals like the Easter long weekend promotion, businesses are hoping to attract more Canadian visitors and showcase the unique experiences and offerings available in the area. As tensions ease and uncertainties diminish, there is optimism that cross-border visits will resume, benefiting both the community and its loyal customers.
In conclusion, the efforts to lure Canadians back across the border highlight the interdependent relationship between Point Roberts and its Canadian neighbors. The special Easter long weekend deal is a gesture of goodwill to make it easier for Canadians to visit and support local businesses. Despite the challenges posed by the current economic and political climate, there is hope for a resurgence in cross-border tourism and commerce. By working together and fostering stronger ties between the two nations, Point Roberts aims to overcome obstacles and thrive in the post-pandemic era. Ultimately, the community’s success relies on the continued support and patronage of its Canadian customers.
