The controversial world of ‘girlfriend rental’ in Japan: Is it too bizarre to be true?

The demand for rental girlfriend services in Australia is on the rise, with many individuals hiring companions for various reasons including company, building confidence, or saving face. The concept of renting girlfriends can be traced back to Japan, where paid companionship has a rich history dating back to the geisha era. The “girlfriend experience” has become big business globally, with the service inspiring popular television series and attracting curiosity from locals and visitors alike. Despite the growing demand for these services, critics argue that they commercialize relationships and exploit vulnerable individuals.

Australian travel content creator Jorden Tually recently explored the concept of renting a girlfriend during a trip to Japan. He hired two girlfriends for a date in the park, accumulating a total cost of around $447.06, including all date expenses. Tually believes that these services offer a temporary solution to emotional and social needs, providing individuals with the opportunity to experience companionship they may not have otherwise. He shared that the experience with the rented girlfriends was memorable and even joked about renting a grandpa next.

While some may view renting a girlfriend as a way to gain confidence and alleviate the pressure of being single, there is still stigma associated with using these services in Australia. Despite the stigma, there is a growing market for rental girlfriends, with many individuals willing to invest in the comfort of company. Gold Coast rental girlfriend Kay Manuel attributes the rise in demand for rental girlfriends to shifting gender roles and greater independence among women. She emphasizes that this service is not to be mistaken for prostitution or escorting and typically involves activities such as dinners, movies, or cleaning.

Experts caution that while renting a girlfriend may offer temporary companionship and support, it does not solve the underlying issue of loneliness. Sydney relationship expert Samantha Jayne warns that ultimately, individuals may feel lonelier and less confident after using such services. Jayne points out that dating app fatigue could be driving the industry, with individuals seeking alternatives to traditional dating methods. Relationship coach Susie Kim notes that while rental girlfriend services can provide emotional support, it is essential for clients to view them as a form of temporary assistance rather than a substitute for genuine relationships or therapy.

Despite the mixed views on the rental girlfriend industry, its demand continues to grow, especially during times of stress and isolation. Individuals may seek out these services as a way to have someone to talk to, share experiences with, or simply enjoy companionship without the commitment of a traditional relationship. While the concept of renting a girlfriend may be unconventional in some societies, it remains a popular and lucrative industry globally, catering to the emotional and social needs of individuals who are seeking connection and companionship.