As the global tourism industry undergoes significant transformation due to advancements in technology, a surge in luxury travel, and the emergence of new destinations, Dubai is gearing up to host the Arabian Travel Market (ATM) 2025. Scheduled from April 28 to May 1 at the Dubai World Trade Centre, this year’s ATM will bring together approximately 2,600 exhibitors, including representatives from tourism boards, airlines, hotels, and tech innovators from around the world. This event stands as a critical moment in the industry calendar, attracting ministers, executives, and entrepreneurs who will engage in trendspotting and deal-making, setting the stage for what lies ahead in global travel.
Having reached its 32nd edition, ATM has solidified its status as one of the most influential events in the tourism sector. The 2024 edition set a new record with over 46,000 attendees from more than 160 countries, reflecting a renewed global interest in Middle Eastern destinations. This year’s event aims to continue that momentum with a comprehensive program featuring panel discussions, networking opportunities, and exhibitions that represent various segments of the industry, from aviation and accommodation to wellness and MICE (meetings, incentives, conferences, and exhibitions). Each of these areas is expected to contribute to a broader conversation about the evolving landscape of global tourism.
The theme for ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” emphasizes the importance of adaptability in a rapidly changing industry. A significant focus will be placed on artificial intelligence and its transformative effects on customer service, itinerary planning, and flight scheduling. Esteemed speakers, such as Cassie Kozyrkov from Google and Paul Griffiths of Dubai Airports, will lead discussions on the intersection of technology and innovation in addressing modern travel challenges. Additionally, the ATM Start-Up Pitch Battle will showcase emerging companies eager to present their groundbreaking ideas to potential investors, further driving the innovation narrative within the travel sector.
Luxury travel is poised to dominate conversations at this year’s ATM, with forecasts suggesting that the luxury tourism market could reach €3 trillion by 2032, largely driven by high-net-worth individuals from the Middle East and Asia. As these travelers increasingly seek bespoke and exclusive experiences, exhibitors from premium hospitality brands will respond with tailored packages and high-end partnerships. Moreover, discussions will explore the roles of sustainability and community inclusion in shaping luxury tourism, as well as the opportunities for emerging destinations that are gaining traction through improved connectivity and the creation of boutique, eco-friendly experiences.
Policy and governance in tourism will also be a focal point in 2025, as regional leaders gather to discuss crucial topics, including visa reform, tourism investment, and infrastructure development. The increasing ambitions of Gulf countries like Saudi Arabia, the UAE, and Qatar highlight the need for a cohesive regional strategy to capitalize on the growing global demand for travel. These dialogues could serve as vital touchpoints in forming policies that foster sustainable tourism growth while meeting emerging global travel demands.
As industry stakeholders from diverse sectors convene at ATM 2025, the event not only promises a glimpse into the future of tourism but also showcases the individuals and initiatives poised to lead this transformation. With technology, luxury travel, and regional cooperation as central themes, participants will have the opportunity to engage with innovative ideas and best practices that may very well define the next chapter in the travel industry. Overall, ATM 2025 is set to be a landmark event that underscores the ongoing evolution and resilience of the global tourism market in an ever-changing landscape.
