Exclusive: Bethenny Frankel Reveals Her $10 Beauty Must-Have and Who She Calls a ‘Badass’

Bethenny Frankel, a dynamic entrepreneur and multi-faceted personality, has recently shared insights into her busy life, which balances motherhood, health, beauty, and business. Known for her role as a reality TV star and founder of the Skinnygirl brand, Frankel describes herself as an “accidental beauty influencer” while also managing a podcast and advocating for self-care. In a recent interview with the New York Post, she expressed her excitement about partnering with Thayers, a brand she admires, to promote a contest that honors mothers and gives them an opportunity for a unique experience, including a power lunch with Frankel herself.

In her daily routine, Frankel emphasizes the significance of quality time with her daughter. She cherishes moments like driving her to school in her pajamas while enjoying lighthearted interactions. Despite her busy schedule, which includes various professional commitments, Frankel still strives to maintain balance by prioritizing important routines, such as exercising and preparing for her day ahead. She acknowledges the challenges of incorporating fitness into her life and has developed strategies to fit in short walks after drop-offs, highlighting her commitment to staying active.

Frankel’s approach to beauty has also evolved to be more efficient. She manages to execute a quick five-minute makeup routine when necessary, demonstrating that she values time-savings alongside her desire to look presentable. Acknowledging the importance of self-care while navigating public appearances, she admits to making choices based on her desire for self-preservation. By archiving high-profile events like the Kentucky Derby, she exemplifies the need to prioritize personal well-being over social obligations, a decision supported by her desire to maintain high standards in everything she takes on.

Her partnership with Thayers reflects her sincere appreciation for the brand, particularly for its witch hazel products, which she considers essential for skin health. Frankel champions the use of toner pads for hydrating and cleansing without harsh effects on the skin, emphasizing how vital it is to protect one’s skin from urban pollution. She leverages her beauty routine not just for aesthetic reasons but also to maintain her skin’s vitality, promoting what she believes is a natural, healthy glow without heavy makeup. She recognizes that the way makeup interacts with the skin can result in issues such as clogged pores, underscoring her preference for lighter, more breathable products.

The campaign launched through her collaboration with Thayers highlights the strength and loyalty of mothers. Frankel describes moms as “an army” with significant power in society, capable of driving change and influencing decisions. The exciting aspect of this campaign is the introduction of a contest to hire a one-day “Chief Mom Officer” (CMO), which offers moms a range of unique experiences in New York City, demonstrating their importance and impact. She believes that the acknowledgment of mothers should extend beyond a single day, arguing for a deeper understanding of their relentless hard work and humor.

Finally, Frankel emphasizes the importance of self-care at the end of her busy days. She enjoys establishing calming routines that let her unwind and recharge, including the use of eye masks and masks for her skin. As a mom and businesswoman, Frankel continually navigates the challenges of contemporary life while remaining dedicated to using her platform to uplift others. She spotlights the significance of appreciating the everyday efforts of mothers, asserting that their contributions deserve acknowledgment beyond fleeting recognition. With a genuine approach and a passion for motherhood, Frankel’s advocacy resonates widely within her community and beyond.