The trend of “freeze branding,” where young people tattoo their skin with liquid nitrogen, has ignited concerns among healthcare professionals. This practice, traditionally used on livestock, involves using cryogenic substances to create permanent marks by destroying pigment cells and hair follicles. Dermatologists, such as Andrea Suarez, strongly caution against applying these techniques to human skin, emphasizing the high risk of severe burns and complications like cellulitis. This bacterial infection can escalate into serious conditions like sepsis if untreated, highlighting the inherent dangers of following such fads without understanding the risks.
Suarez, a Houston-based dermatologist with a large following on social media, emphasizes in her viral videos that humans are not horses and should not engage in such extreme body modifications. The potential for injury varies based on several factors, including the duration of skin contact with the freezing iron and the thickness of the skin. Her warnings serve as a stark reminder that the motivations behind these reckless stunts often overshadow the critical discourse about health and safety.
Freeze branding is just one of several alarming beauty trends gaining traction among Gen Z. Other dangerous practices, such as using Sharpie marker ink for lip tattoos and applying hemorrhoid cream to reduce eye puffiness, have also received medical advice against them. Dermatologists and healthcare professionals like Dr. Brooke Jeffy have voiced concerns over the potential toxicity and health risks associated with these methods. The allure of quick-fix beauty hacks is evident, but the accompanying health risks are pressing, prompting specialists to advocate for safer alternatives.
Beyond aesthetics, the potential health implications of these trends are troubling. The use of Sharpie ink, for instance, involves uncertainty regarding the absorption of harmful chemicals into the bloodstream, which can have long-term health consequences. Similarly, the use of topical steroids meant for treating hemorrhoids on facial skin can lead to serious side effects, such as glaucoma. These practices underscore a broader cultural trend among young people who seek innovative and daring methods for self-expression, often without considering their safety.
Suarez points out that the initial thrill of freeze branding may quickly fade, with practical and painful outcomes taking precedence over temporary visual appeal. She showcases the stark contrast between the initial excitement and the eventual reality, with prolonged care needed to manage resulting skin damage. Her visual demonstrations serve as a powerful deterrent, illustrating the stark reality behind seemingly harmless beauty trends that can result in long-lasting harm.
As healthcare experts continue to sound the alarm, the conversation around such beauty practices must shift towards fostering a better understanding of skin health and the risks associated with extreme cosmetic trends. Encouraging young individuals to prioritize safety and well-being over momentary trends is crucial. This shift could lead to more informed decisions and a cultural reevaluation of what is deemed acceptable in the pursuit of beauty.
