Foldable smartphones have become a significant trend in the technology landscape, featuring prominently in the device portfolios of companies like Samsung, Motorola, and Google. Despite their unique designs and innovative features, the appeal of foldables remains limited. A CNET survey indicates that 64% of respondents are uninterested in acquiring a foldable smartphone in the coming year, with only 13% expressing intent to purchase one. The revival of foldable tech began about six years ago, highlighted by Samsung’s Galaxy Z Fold and Motorola’s reboot of the Razr. Notably, Apple remains one of the few major players yet to unveil a foldable device, although rumors suggest it is actively developing one in collaboration with Samsung Display. Analyst Thomas Husson indicates that Apple’s entry could significantly influence consumer interest and market legitimacy.
Despite options from various manufacturers, the foldable market continues to remain niche, accounting for less than 5% of global smartphone shipments, according to TrendForce. However, IDC forecasts growth, projecting foldable shipments to reach 45.7 million units by 2028, up from 18.1 million shipped in 2023. Adoption has been slow, primarily due to the commitment required from users to transition to a new device type. Ryan Reith from IDC emphasizes the hesitance to switch, particularly when many consumers currently doubt the practicality of foldables compared to traditional smartphones.
Manufacturers are striving to make their foldable offerings sleeker, more affordable, and more powerful. Samsung’s recent Galaxy Z Fold 7 is marketed with a focus on its more compact design and improved camera, albeit at a premium price of $2,000. Conversely, Motorola is developing budget-friendly versions of its Razr series to attract a wider audience while tapping into nostalgia. Similarly, Samsung offers a more affordable Galaxy Z Flip 7 variant priced at $900. Yet, the challenge remains to broaden appeal among consumers who express reservations about foldable devices.
Several factors are hindering consumer adoption of foldable smartphones. High prices are a key barrier for 36% of respondents, while durability concerns are cited by 31%. A lack of understanding regarding the advantages of foldables and perceived impracticality also hamper consumer interest, noted by 31% and 26% of respondents, respectively. Additionally, 15% find foldables to be overly bulky, and 10% suggest brand loyalty to non-participating companies inhibits their willingness to switch. While new releases like the Z Fold 7 aim to tackle some of these concerns, price continues to be a significant obstacle.
The resistance to adopting foldable technology is notably consistent across generations. Millennials show the highest interest, with 19% open to purchasing a foldable smartphone in the near future—likely influenced by nostalgia. They are followed by 14% of Gen Z respondents, 10% of Gen Xers, and 8% of Baby Boomers. Despite the challenges, manufacturers remain dedicated to exploring ways to entice consumers to embrace foldable technology and expand their customer base.
Recent consumer research conducted by YouGov for CNET included a total sample of 2,121 adults, with the majority being individuals who do not own a foldable smartphone. The survey, conducted online between July 1 and July 3, 2025, emphasizes weighted figures that reflect a representative cross-section of the U.S. adult population. This data provides invaluable insights into consumer attitudes toward foldable smartphones, emphasizing the need for manufacturers to address prevailing concerns while attempting to make foldables more enticing.
