Sam Begum, a 23-year-old makeup influencer from the UK, has taken the digital world by storm with her unconventional makeup routine that combines creativity with a hint of absurdity. Her technique involves applying a full face of cosmetics onto a piece of plastic wrap at night and then applying it to her face in the morning. This unique method has caught the attention of TikTok users, garnering nearly 10 million views on her videos in just a few weeks. The dramatic juxtaposition between her nighttime application and morning reveal creates a buzz, prompting viewers to both praise and criticize her technique.
To begin her routine, Begum adheres a clean piece of plastic wrap to her bare face. She then meticulously applies layers of foundation, concealer, blush, and bronzer onto the plastic, setting it aside overnight. This step alone has sparked debate, as the initial appearance of the makeup when reversed can look quite chaotic. However, the reveal showcases her ability to blend the seemingly disjointed colors into a cohesive look by using a puffy makeup brush, followed by a layer of setting powder to lock everything in place. Her finishing touch is a gloss that completes the look, all while seamlessly exiting her apartment.
The technique has resonated with the TikTok community, reflected in comments that vary from admiration for its innovation to disbelief. One viewer labeled it “meal prepping makeup,” indicating that they see potential in the approach for those who seek efficiency in their beauty routines. Another expressed their excitement with a simple yet relatable comment: “I’m influenced.” These supportive sentiments contrast sharply with more critical observations, as some users question the hygiene and practicality of using plastic wrap in such a manner, pointing out the risk of bacteria accumulation.
In a playful nod to the recent “Girl Math” trend that humorously justifies women’s spending habits, Begum’s technique was captioned “Girl mathing 20 more minutes in bed.” This hashtag has gained traction on social media, aligning with themes of femininity and creativity. The correlation between self-care routines and time management resonates with many viewers, enhancing the relatability of her method even as it incites skepticism among some.
For those considering trying her method, Begum has suggested creating a hole in the mouth area of the plastic wrap, addressing potential concerns about practicality. This practical tweak aims to increase usability without compromising her innovative approach. However, Begum has not publicly responded to requests for deeper insights into her routine or the ideology behind it. The lack of a personal narrative leaves room for interpretation and discussion, as viewers speculate on the meaning and implications of this beauty hack.
Ultimately, Sam Begum’s makeup routine exemplifies the intersection between creativity and controversy in the world of social media. It showcases how innovative ideas can captivate audiences while also sparking debate about traditional beauty norms. As influencers like Begum continue to push boundaries, they challenge viewers to reconsider their routines and engage in dialogue about innovation, aesthetics, and hygiene. Whether embraced or rejected, her technique reinforces the evolving landscape of beauty in the digital age.
