Popeyes has recently introduced an exciting collaboration with the popular YouTube series “Hot Ones,” marking a bold move in the fast-food realm. Officially launched on September 15, this limited-time menu brings the signature hot sauces from the show, notably “The Last Dab,” which has put many celebrities—such as Selena Gomez and Khloe Kardashian—to the test with its intense spiciness. This partnership aims to attract spice enthusiasts by merging the fiery essence of Hot Ones with Popeyes’ reputation for flavorful offerings. According to Sean Evans, the host of Hot Ones, this collaboration reflects both brands’ commitment to intense flavors and heat.
The new menu features four unique items ranging in spiciness from mild to extremely hot. The starting point is the Sizzlin’ Sriracha Dippers, which include chicken dippers marinated in pickled garlic sriracha, complemented by buttermilk ranch and a Hot Ones Sriracha sachet. For those looking for a bit more heat, the Smokin’ Rojo Sandwich offers a crispy chicken fillet topped with the show’s Los Calientes Rojo spread and tangy pickles on a toasted brioche bun. This variety is designed to cater to different spice tolerances, ensuring that everyone can find something enjoyable.
For the adventurous spice lovers, the Darin’ Dab Ghost Wings serve up a significant challenge. These wings, available in either bone-in or boneless options, feature a ghost pepper dry rub and are served with Hot Ones’ Last Dab Ranch dip. The highlight of this fiery menu, however, is The Last Dab itself—known for being the hottest sauce on the show. Customers can order a sachet of The Last Dab to add that final touch of heat to their culinary experience, reinforcing the collaboration’s focus on spice and bold flavors.
This partnership isn’t merely a marketing gimmick; it’s a cultural moment. Bart LaCount, Chief Marketing Officer at Popeyes, emphasizes that the collaboration with Hot Ones is a natural fit, as both brands share a common goal of pushing boundaries through unique flavor experiences. By bringing the viral spice challenge into the hands of their consumers, Popeyes aims to redefine the relationship between food and entertainment, creating a memorable dining experience that resonates with a broad audience.
To make this collaboration even more engaging, Popeyes will appear on an upcoming reunion episode of “Hot Ones,” featuring various past guests like Keke Palmer who will sample the new menu items. This added layer of entertainment not only promotes the new offerings but also connects consumers with the cultural phenomenon that is the Hot Ones series. The fusion of celebrity culture and fast food is expected to draw fans of both Popeyes and the show, creating a buzz around the new spicy selections.
Lastly, the menu offers consumers the chance to indulge in a Popeyes x Hot Ones bundle for $16.99 at participating locations, combining several items for those ready for a heat challenge. This innovative partnership is not only a strategic business move for Popeyes but also an attempt to engage with spice lovers and food enthusiasts alike, inviting them to partake in a fiery culinary adventure that encapsulates the essence of both brands.
