Lynzie Wolters, a financial advisor at New York Life in Roseville, CA, has built a successful career serving first responders like police officers and firefighters. With a background in communications and experience in management training, Wolters discovered her passion for the financial industry when her sister, also a financial advisor, brought her in as a client in 2012. Together, they decided to focus their practice on helping first responders plan and prepare for their financial future, especially those who may retire earlier than expected due to injury or other factors.
Wolters’ key to success has been building strong relationships within the community by being actively involved in projects and nonprofits that are important to law enforcement officers. By attending conferences, charity events, and even funerals, Wolters and her team are able to gain a deeper understanding of the challenges that their clients face on a daily basis. This personal connection allows them to tailor financial plans that address the specific needs and concerns of first responders, such as planning for early retirement or ensuring financial security for their families.
One of Wolters’ competitive edges is her protection-first approach to investing. She believes in prioritizing insurance and other protective measures to safeguard client assets against unforeseen events. By focusing on a well-balanced portfolio that can handle market volatility and tax risks, Wolters and her team aim to provide peace of mind for their clients. They also utilize life insurance as a buffer asset to help in a down market and implement tax strategies like investments in Roth accounts and deferred compensation.
Despite their success, Wolters acknowledges that scaling their operation to service first responders on a national level while maintaining personalized service is their biggest challenge. Transitioning from a localized approach to a national one requires significant logistical planning, but Wolters is committed to upholding the personalized touch that has been the foundation of their success. Her advice to others in the industry is to start planning early and build a solid foundation for their financial future.
Outside of work, Wolters enjoys reading books for inspiration and personal growth. Her favorite book is former Navy Seal David Goggins’ memoir, “Can’t Hurt Me,” which she describes as one of the most inspirational books she has read. With her dedication to serving first responders and her focus on building strong relationships within the community, Lynzie Wolters is making a positive impact in the financial security industry and helping her clients plan for a secure financial future.
