Adam Levine and Behati Prinsloo’s tequila brand, Calirosa Tequila, was recently acquired by Amass Brands Group, a prominent company in the alcohol industry. The Maroon 5 frontman and Victoria’s Secret model partnered with the Real Family in 2021 to create Calirosa, a brand known for its handcrafted tequilas with unique flavor profiles that embody Mexico’s heritage and beauty. The tequila is aged in red wine barrels sourced from top wineries in California, giving it a distinctive pinkish hue.
Levine and Prinsloo, who have been married for 10 years and share three children, expressed pride in Calirosa’s achievements and are excited about the opportunities that joining forces with Amass Brands Group will bring. They look forward to continuing their journey of crafting high-quality tequilas and sharing them with the world. Amass Brands Group is also home to several other alcohol brands like Amass Botanics, Gem & Bolt Mezcal, and Summer Water, along with a partnership with Katy Perry’s De Soi.
Mark Lynn, CEO of Amass Brands Group, welcomed Calirosa Tequila into their family, noting that the brand’s dedication to crafting outstanding tequilas aligns well with their existing portfolio. He expressed excitement about leveraging their combined expertise to further elevate the brand and introduce its top-tier products to a wider consumer base. When Levine and Prinsloo first collaborated with the Real Family to create Calirosa, Levine shared the news on social media, describing Calirosa Tequila as a bridge between two families aiming to bring something truly special to the market for generations to enjoy.
The acquisition of Calirosa Tequila by Amass Brands Group marks a significant milestone for the brand and offers new opportunities for growth and expansion. With their expertise in the industry, Amass Brands Group is well-positioned to further enhance the quality and reach of Calirosa Tequila. The use of red wine barrels in the aging process sets Calirosa apart from traditional tequilas, giving it a unique flavor profile and appearance that appeals to consumers. Through this acquisition, Calirosa Tequila is poised to reach a wider global audience and establish itself as a top player in the tequila market.
Levine and Prinsloo’s vision for Calirosa as a brand that embodies Mexico’s heritage and craftsmanship has now been taken to new heights with the acquisition by Amass Brands Group. The shared goal of crafting superior tequilas and offering consumers an unparalleled experience remains at the forefront of their partnership. As the brand continues to evolve and expand under the Amass Brands Group umbrella, Calirosa Tequila is set to become a household name known for its exceptional quality and rich cultural heritage. The acquisition represents a new chapter in the brand’s journey, one that is sure to bring even more success and recognition in the future.