Tony Khan’s approach to social media has sparked a divided opinion among fans and wrestlers in the wrestling industry. While he uses platforms like Twitter to promote AEW’s in-ring product and engage directly with fans, his habit of responding defensively to criticism has also attracted backlash. Despite the controversy surrounding his social media activity, Khan views it as a crucial tool for maintaining a connection with fans and understanding their opinions, especially in relation to AEW’s television ratings.
Critics of Khan’s use of social media advocate for his complete withdrawal from such platforms, arguing that his presence detracts from his primary role as AEW’s president and damages the promotion’s image. WWE Hall of Famer Bully Ray, in particular, believes that Khan should stop listening to the online AEW fanbase and focus on booking from his heart. Ray expressed disapproval of the current creative choices made at AEW Revolution’s recent pay-per-view event, suggesting that Khan should prioritize his own vision over the desires of internet fans.
Despite the backlash, Khan has maintained a positive outlook on social media’s impact. He views it as a valuable tool for listening to fan feedback and staying connected with their opinions. Khan sees the positives of engaging with fans on social media as outweighing any negatives, emphasizing the importance of understanding fan perspectives and driving positivity in the wrestling industry. He also draws on his experience watching and engaging with football over the years as a source of inspiration for his approach to social media.
Khan’s active presence on social media reflects his commitment to engaging with fans and promoting AEW in a personal and interactive manner. While his defensive responses to criticism have sparked controversy, his dedication to maintaining a strong connection with the fanbase remains a central aspect of his approach. By listening to fan feedback and incorporating their perspectives into AEW’s programming, Khan navigates the challenges of social media engagement while prioritizing the promotion’s success and the satisfaction of its audience.
In conclusion, Tony Khan’s approach to social media in relation to AEW’s promotion has sparked both praise and criticism within the wrestling industry. While some applaud his direct engagement with fans and use of platforms like Twitter to promote the brand, others believe that his defensive responses to criticism detract from his primary role as AEW’s president. Regardless of differing opinions, Khan’s commitment to understanding fan feedback and using social media as a tool for connection and promotion remains a central aspect of his approach to managing the promotion and engaging with its audience.
