Nova Scotia’s North Brewing Company has joined the Glorious and Free campaign, along with over 40 other breweries in Canada. The campaign involves breweries from coast to coast to coast brewing their take on Ottawa’s Dominion City Brewing Company Glorious and Free IPA, using local ingredients. North Brewing Company president Peter Burbridge emphasizes the importance of making things better on a local scale, especially during times when things may seem overwhelming on a larger scale. The brewery sourced malt from a company in P.E.I. to make their batch of Glorious and Free IPA hyper-local to the region. The flavor of the IPA is described as having a nice level of bitterness, similar to a hazy IPA, with refreshing, juicy tropical notes.
Fifty cents from every can sold during the Glorious and Free campaign will be donated to the Mi’kmaw Native Friendship Centre, a cause that North Brewing Company fully supports due to the positive impact the centre has on the community. Burbridge sees this initiative as a way to incorporate truth and reconciliation, especially during a time of Canadian patriotism when it is important to acknowledge the true history of the country. The campaign was initiated by Dominion City Brewing Company with the hopes of promoting local businesses, resisting U.S. threats to Canada, and addressing suggestions of Canada potentially becoming the 51st state. The aim is to encourage people to support local industries and take action in a positive way.
According to Dominion City Brewing Company’s co-founder, Josh McJannett, the momentum of the Glorious and Free campaign is growing across Canada. The goal is to empower individuals to take action and make a difference in their communities. The initiative aims to celebrate Canada while promoting local businesses and highlighting the importance of citizen involvement in the face of various challenges. By supporting the Glorious and Free campaign, individuals can contribute to a cause that supports local communities and emphasizes the rich history of Canada.
The Glorious and Free IPA beers will be available at North Brewing locations throughout the spring, giving customers the opportunity to taste and support this collaborative effort. Burbridge notes that the beauty of craft beer lies in the uniqueness of each brewery’s processes and flavors, allowing for a diverse range of tastes and experiences. By participating in the campaign, breweries like North Brewing Company are able to showcase their distinct flavors and contribute to a larger movement that promotes Canadian unity and community support. Overall, the Glorious and Free campaign serves as a reminder of the positive impact that local businesses and community initiatives can have in fostering patriotism and unity across the country.
McJannett emphasizes the importance of taking action and standing up for Canadian values through initiatives like the Glorious and Free campaign. By coming together as a community and supporting local businesses, individuals can make a meaningful contribution to the causes that matter to them. The campaign serves as a platform for promoting awareness, unity, and collaboration, encouraging Canadians to uphold their values and make a difference in their communities. Through their participation in the Glorious and Free campaign, breweries like North Brewing Company are able to demonstrate their commitment to supporting local initiatives and making a positive impact on the communities they serve.
