Reformation has launched its first-ever jewelry collaboration with designer Clare Waight Keller, featuring a 14-piece collection of heirloom-quality pieces made from recycled metals and deadstock stones. The collection includes teardrop earrings, delicate chains, statement cuffs, and more, all in 24-karat gold vermeil, 925 sterling silver, and semi-precious stones. Prices range from $168-$898, making the collection accessible to a wide range of consumers.
The collaboration with Waight Keller comes at a time when Reformation is experiencing a surge in popularity among Gen Z consumers, thanks to its sustainable design ethos and viral social media marketing. The brand, based in Los Angeles, has gained a following among young teens and early twenty-somethings, including Waight Keller’s own daughters. Social media platforms like TikTok and Instagram are helping to fuel interest in both Reformation and the designer herself, who recently took on the role of creative director at Uniqlo.
As a lover of jewelry, Waight Keller has created pieces for the collection that reflect her own personal style and design sensibility. From delicate, feminine earrings to bold, modern statement pieces, the collection offers something for everyone. Waight Keller emphasizes the importance of earrings in completing an outfit, noting that they can make a significant impact on one’s overall look. She also highlights the sculptural cuffs as hero items in the collection, versatile pieces that can be worn with a tuxedo jacket or a classic little black dress.
For those who purchase pieces from the collection, Waight Keller offers a tip for maintaining the quality of the jewelry over time: storing them in the provided bags to prevent scratching and tarnishing. By taking care of their jewelry in this way, consumers can ensure that their pieces have a long life and continue to look beautiful for years to come. The goal of sustainability, according to Waight Keller, is to create products that are both high-quality and long-lasting.
The collection can be shopped on the Reformation website, where customers can browse and purchase their favorite pieces from the collaboration. With its focus on responsible design, recycled materials, and timeless style, the collaboration between Reformation and Clare Waight Keller offers consumers an opportunity to invest in jewelry that is both beautiful and sustainable. Whether you’re looking for everyday essentials or statement pieces for special occasions, this collection has something for everyone.
