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In a recent CNET survey, it was found that 63% of US adults paying for home internet experienced price increases last year, with an average increase of $195. Surprisingly, these price hikes did not necessarily result in better service, as over half of those who saw their bills increase reported unreliable connectivity. This issue is particularly concerning given the ongoing efforts to bridge the digital divide in the US, with the federal government dedicating over $90 billion towards this goal. However, there is impatience with the results, leading to a potential shift towards Elon Musk’s satellite internet service Starlink, which comes with a high monthly price tag of $120.
Customers have been forced to take various measures to deal with the higher prices, such as downgrading to cheaper plans, switching providers, or even canceling service altogether. The survey revealed that one in five US adults had to make such adjustments due to the rising costs. Additionally, the impact of unreliable internet service was felt by 42% of respondents, with different income levels experiencing varying levels of connectivity issues. This unreliability affected activities such as accessing entertainment, working from home, paying bills, and staying connected with family and friends, highlighting the essential role that internet access plays in people’s daily lives.
The end of the Affordable Connectivity Program (ACP), a $30 monthly subsidy that assisted low-income households with internet costs, has further exacerbated the situation for many users. With 12% of respondents reporting bill increases after the program’s termination, there is a tangible impact on affordability and access to internet services. In response to rising prices, only one in ten users have attempted to negotiate their bills, indicating a need for more proactive strategies to manage costs. Downgrading plans, switching providers, and buying personal equipment are suggested as possible solutions to mitigate the financial burden of increasing internet bills.
The survey results also shed light on the impact of unreliable internet on various aspects of users’ lives, such as virtual education opportunities and social connections. The disparity in connectivity experiences based on income levels underscores the importance of addressing affordability as a barrier to internet access. For many users, the internet serves as a lifeline for staying connected, informed, and engaged, especially in the current digital age. Strategies for negotiating with ISPs, downgrading plans, switching providers, and purchasing personal equipment are recommended steps for users facing higher internet costs.
Moving forward, it is essential for users to stay informed about pricing changes and billing details, especially in a market where price hikes are common. Seeking competitive rates, negotiating for better deals, and exploring alternative providers can help users manage their internet expenses more effectively. With ongoing efforts to expand broadband access and ensure affordability, advocating for policies that prioritize accessibility and affordability in internet services is crucial. By addressing these challenges, stakeholders can work towards a more inclusive and equitable digital future for all users in the US.
