In response to mounting pressure to drop out of the 2024 race, President Biden’s campaign announced a $50 million media blitz targeting battleground state voters, including Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin. The campaign plans to appeal to young and diverse voters with an aggressive campaign and travel schedule for Biden, Vice President Kamala Harris, the first lady, and the second gentleman. Despite concerns from Democratic donors and a reported plan by Biden to stop scheduling events after 8 p.m. to get more sleep, his campaign remains confident in their fundraising and infrastructure advantage over the Trump campaign and RNC.
However, following Biden’s disastrous debate performance against former President Trump, a poll by The New York Times and Siena College revealed that Trump had gained ground, leading Biden 49%-43% among likely voters nationwide. Trump’s lead increases to 49%-41% among registered voters. Despite this shift, Biden has remained firm in his commitment to running for a second term, reassuring supporters during a Fourth of July celebration at the White House. The campaign plans to target key events in July and emphasize issues such as a woman’s right to make healthcare decisions, economic relief for middle and working-class families, and the threat Trump poses to democracy and the rule of law.
Biden’s campaign intends to reach a diverse group of voters, highlighting them as the backbone of their administration. The $50 million media blitz will include targeting events like the Olympic Games on NBC, “Macy’s Fourth of July Fireworks Spectacular,” and “The Bachelorette” season premiere. Biden is set to kick off his new push with a trip to Madison, Wisconsin, where he will deliver remarks at a campaign event alongside Gov. Tony Evers and Congressman Mark Pocan. Following the event, Biden will sit down for an interview with ABC News’ George Stephanopoulos, as part of the campaign’s efforts to engage with voters and address concerns about his candidacy.
Despite concerns from Democratic donors and calls for Biden to drop out of the 2024 race, the President’s campaign continues to move forward with an aggressive strategy targeting key battleground states and diverse groups of voters. The campaign plans to leverage a significant fundraising advantage over the Trump campaign and RNC, emphasizing issues such as healthcare, economic relief, and the threat to democracy posed by Trump. Biden’s commitment to running for a second term remains unwavering, as he reassures supporters and prepares for a series of campaign events and media appearances in the coming months.
The $50 million media blitz will include a focus on events such as the Olympic Games and key television premieres, aiming to reach a wide audience and engage with voters on important issues. Biden’s campaign is confident in their ability to appeal to young and diverse voters, highlighting them as essential to their administration’s success. The President’s upcoming trip to Madison, Wisconsin, and a planned interview with ABC News’ George Stephanopoulos are part of the campaign’s efforts to connect with voters and address concerns about Biden’s candidacy.
