Elon Musk’s 18-year-old manifesto, outlining his vision for Tesla as a leader in the electric vehicle market and promoting sustainable solutions for climate change, has mysteriously disappeared from the company’s blog page. The manifesto, known as the “Secret Master Plan,” focused on the importance of transitioning from a hydrocarbon economy to a solar electric economy, as well as making electric vehicles more affordable. However, recent statements from Musk, including his moderate views on oil and gas industries, signal a shift in his perspective.
In a recent interview with climate-skeptic Donald Trump, Musk expressed more lenient views on the oil and gas industry, a departure from his previous stance on the dangers of relying on carbon-spewing fuels. This change in rhetoric has sparked speculation about Musk’s evolving beliefs and priorities. Despite Tesla’s success as the world’s most valuable automaker and record sales of 1.8 million cars in the past year, Musk has scaled back his ambitious goal to sell 20 million vehicles annually by the end of the decade, shifting his focus towards robotaxis and autonomous vehicles.
The disappearance of Musk’s 2006 manifesto and other previous blog posts has raised questions about transparency and accountability within Tesla. The missing posts, including the updated version of Musk’s vision, “Master Plan, Part Deux,” are no longer accessible on the company blog, but can still be found on fan sites and internet archives. This removal of historical content comes amid concerns about Tesla’s claims regarding its autonomous driving capabilities, which have led to a class-action lawsuit and regulatory charges of false advertising.
The 2006 manifesto, published shortly after Tesla’s first public event, outlined the company’s mission to revolutionize the electric vehicle market and promote sustainable energy solutions. Musk’s vision for Tesla as a leader in green technology and innovation helped raise funds for the company before its IPO in 2010 and garnered recognition from the environmental community. The purge of older Tesla blogs has drawn attention to the company’s shifting priorities and the challenges it faces in meeting its ambitious goals for the future.
As Tesla continues to face scrutiny over its autonomous driving features and claims, the company and Musk remain silent on the removal of past blog posts and the ongoing legal challenges. Despite its success and innovation in the electric vehicle market, Tesla’s reputation has been tarnished by controversies surrounding its autonomous driving technology and the transparency of its communication with consumers and regulators. The disappearance of Musk’s early manifesto serves as a reminder of the challenges facing the company as it navigates the changing landscape of the automotive industry and sustainability efforts.
