Jacob Godfrey, a 33-year-old digital marketing executive from Fort Greene, has become a prominent figure in the evolving “Man Birkin” movement, showcasing a modern take on masculinity in fashion. Sporting his $12,000 black box leather Birkin bag, which he shares with his wife Sarah, he emphasizes both practicality and style. Godfrey mentions that his traditionally masculine attire is perfectly complemented by the luxurious accessory, indicating that such fashion choices aren’t just for women anymore. The Birkin bag, famously known for its exclusivity and opulence—fetched a record $8 million at auction recently—has long been a status symbol predominantly associated with female fashionistas.
Historically, women have clamored for the iconic Birkin, which became prominent thanks to pop culture, notably the TV series “Sex and the City.” Fans have traveled abroad, paying extravagant prices, sometimes up to $500,000, to snag this coveted handbag directly from Hermès. Yet, this trend is shifting, as more men embrace this chic accessory without fear of undermining their masculinity. New York City stylist Turner Allen notes that the recent rise in male handbag adoption stems from both practicality and aesthetics. High-profile figures like Jacob Elordi and Harry Styles are part of a growing trend where men confidently showcase designer bags, breaking down traditional gender norms attached to fashion.
The functionality of bags like the Birkin is another compelling factor supporting their rise among men. According to Allen, these handbags can store essentials—wallets, keys, and water bottles—without cluttering pockets. This balance of practicality and style lends itself well to the modern man’s wardrobe, combining elements of casual and formal wear seamlessly. Allen emphasizes that the understated chicness of bags, particularly the Birkin, allows men to express their accomplishments and status through fashion, leading to increased interest in such luxurious items.
Numerous celebrities have contributed to the popularity of men carrying designer bags. A$AP Rocky and Travis Scott are among those known to incorporate the Birkin into their everyday looks, signaling a shift in fashion norms. Even the world of sports has seen icons like Floyd Mayweather and NFL stars flaunting their hefty investments in Birkins, showcasing bags in various colors and styles, further cementing their status as must-have items for hip and stylish men. Mayweather notoriously spent $80,000 on four Birkins in a mere 10 minutes, highlighting the growing acceptance of these luxury items within male circles.
Godfrey and his wife Sarah acquired their Birkin while honeymooning in Paris—a sweet milestone for the couple. Although Sarah has always desired a Birkin for herself, she finds joy in sharing the luxurious item with her husband. They approach their bag as an accessory meant to be used, rather than merely admired or collected. Sarah expresses gratitude for the changing fashion landscape, where gender lines are increasingly blurred, making it commonplace for men to borrow stylish items from women’s wardrobes. She likens this trend to how she might borrow men’s ties or coats, advocating for a reciprocal sharing of style.
The evolving fashion dynamics signify a cultural shift that Godfrey warmly embraces. He finds that wearing the Birkin elicits compliments and acknowledgment of his unique style, reinforcing New York City as a vibrant hub for expression and creativity. Godfrey appreciates the newfound freedom to explore fashion while incorporating items conventionally deemed feminine, asserting that the modern man can, and should, express himself without constraints. The “Man Birkin” movement exemplifies this change, showing that luxury and style are no longer confined to traditional gender roles.
