Carolyn Bessette-Kennedy (CBK) remains a timeless fashion icon nearly three decades after her tragic death, exemplifying an effortless chic style that resonates with today’s Gen Z. A resurgence in popularity, particularly surrounding her signature accessories like the tortoiseshell headband from Charles J. Wahba, has brought her minimalist aesthetic back into the limelight. Priced at $36 and gaining traction on social media platforms like TikTok, these headbands have sparked a significant interest, leading many fashion enthusiasts to visit C.O. Bigelow pharmacy in New York City, where the headbands have become a must-have item.
The C.O. Bigelow store, a historic apothecary located in the West Village, has seen sales of the Wahba headbands soar since the TikTok trend ignited. Store owner Ian Ginsberg and his son Alec noted the headbands’ presence has been consistent over the years, even if not heavily promoted. The renewed attention stems partially from the upcoming FX drama “American Love Story,” which focuses on CBK and John F. Kennedy Jr., despite facing criticism for its wardrobe choices. Nonetheless, fans are more interested in experiencing the authentic environment that CBK frequented, which adds an experiential dimension to her enduring legacy.
The popularity of the tortoiseshell headband can be attributed to its frequent appearances in paparazzi photos of CBK paired with her iconic sunglasses. Makeup artist Olivia Barad noted the headbands’ quality, comfort, and various color options as key reasons for their desirability today. Carolina DelRio, C.O. Bigelow’s beauty manager, shared how the selection has diversified from just three colors a decade ago to more vibrant hues that appeal to younger buyers while maintaining the brand’s timeless appeal.
C.O. Bigelow, established in 1838, is not just a pharmacy but a New York City landmark with a rich history of serving notable figures from Eleanor Roosevelt to modern celebrities. The charm of the historic shop aligns perfectly with the aesthetic of CBK, reinforcing her enduring influence on contemporary fashion. As younger customers flock to the store, the connection to CBK continues to be a driving force in their shopping experience, resulting in a growing customer base that embraces her minimalist yet sophisticated style.
Alongside C.O. Bigelow, CBK’s beloved headbands can also be found at Zitomer pharmacy on Madison Avenue, suggesting a broader appeal for Wahba’s accessories, despite the absence of an online presence or marketing strategy for the brand. This approach mirrors CBK’s own ethos of understated elegance. As a former publicist for Calvin Klein, she embodied a refined style characterized by investments in quality over quantity, often opting for pieces that offered both function and form.
The allure of CBK’s fashion choices lies in their practicality, blending contemporary wearability with classic simplicity. Influencer Beverly Hart articulated that CBK represents a “quiet luxury,” encouraging many women to emulate her style through accessible items like the headbands. Even as a luxury brand enthusiast, she curated a streamlined wardrobe, favoring quality staples that remain relevant and achievable today. As a result, her legacy endures, influencing a generation that appreciates both sophistication and the comfort that her signature looks provided.
