Aiden Sterling, an ambitious 18-year-old, is redefining youth stereotypes by successfully running a bustling taqueria, Tacos Del Barrio, in Brooklyn while still attending high school. Instead of falling into the cliché of a disinterested Gen Z teen, Sterling is immersed in the restaurant business, countering expectations with his industrious nature. His establishment, which opened last month, is not only thriving with around 165 checks daily but is also preparing to launch a second location in the Financial District. Sterling’s offerings include a variety of Mexican specialties such as tacos al pastor and colossal burritos, all made fresh in-house.
Despite his heavy responsibilities, Sterling maintains a tight schedule, balancing classes at James Madison High School with his burgeoning business. After attending school from 7 a.m. to 11 a.m., he dedicates his afternoons and evenings to the restaurant, often working until midnight or later. The early hours of the morning are reserved for schoolwork, challenging him to stay awake with merely three to four hours of sleep each night. Nevertheless, Sterling emphasizes that education remains a top priority for him, acknowledging that graduating is essential amidst his entrepreneurial aspirations.
Sterling’s remarkable work ethic stems from his experience as the captain of his high school basketball team. He draws parallels between being an athlete and running a business, indicating that teamwork and adaptability are crucial in both fields. His journey into entrepreneurship began serendipitously while working out at a local gym. He built a rapport with the owners of Poke Bowl United, who recognized his determination and offered him the chance to manage a new venture in Brooklyn. This opportunity allowed Sterling to develop Tacos Del Barrio, filling what he identified as a gap for quick-service Mexican cuisine.
To create a successful menu, Sterling dedicated considerable time to researching the restaurant industry, refining his ideas even if it meant sacrificing basketball practice. He devised a strategic approach that combined authenticity with innovative twists, inspired by his favorite taco spots. Sterling’s dedication is evident in unique dishes he developed, like corn ribs made from elote, displaying his flair for creativity. Beyond culinary innovation, he is deeply committed to quality control, ensuring that every dish served meets his high standards.
The restaurant industry may be demanding, but Sterling thrives on the freedom it provides. His role allows him to express his creativity and pursue new ideas, a prospect he finds incredibly rewarding. As graduation approaches, he anticipates transitioning into a full-time commitment at Tacos Del Barrio, facilitated by the end of his high school responsibilities. Planning to take a gap year, he is excited to invest more energy into the restaurant and establish a recognizable brand that aligns with his values of consistency and enjoyment.
Ultimately, Aiden Sterling is on a promising path toward success, eager to be recognized not just for Tacos Del Barrio but also for future ventures. His vision revolves around fostering a trustworthy reputation that ensures his endeavors thrive, reflecting a level of ambition and dedication unusual for someone of his age. With a focus on maintaining consistency and having fun in his work, Sterling represents the potential of a new generation of entrepreneurs eager to forge their paths in the culinary landscape.
