The Japan Tourism Agency has recently released new written and pictorial guides to promote respectful and responsible visitor behavior in response to a spate of disrespectful acts by foreign tourists in Japan. While sensational misdemeanors are rare, tourists can easily fall foul of behavioral expectations without realizing it due to differences in culture and customs. The campaign advises visitors to avoid hotspot destinations at peak times and to sightsee on weekdays, in the early mornings, or at night. Additionally, tourists are asked to avoid sightseeing during rush hours when locals use public transport to commute. Signs in busy areas will advise visitors not to stop suddenly or block walkways, to be aware of surroundings when taking photos, and not to queue jump.
Respecting Japan’s cultural assets is another key rule outlined in the campaign. Defacing historical and cultural sites, such as temples and shrines, with graffiti or other marks is considered irreparable damage and a criminal offense. Tourists are urged to dispose of rubbish and recycling properly by using waste bins or taking it home with them. To support local communities, visitors are encouraged to purchase local handicrafts and meals made with local ingredients. Signs will also indicate where to store large suitcases and bags using luggage-storage services, lockers, or luggage couriers in popular tourist locations.
In Japan, it is considered disrespectful to eat while walking, known as ‘tabearuki.’ Tourists are encouraged to find a quiet park to sit down and enjoy their snack instead. Additionally, messy foods and lidless drinks should be avoided, especially in crowded areas where bumping into others is likely. While it is acceptable to eat on your feet in places like food markets or festivals, it is best practice to step aside from the main crowd to consume refreshments. Public displays of affection (PDA) and loud chatting should also be toned down in Japan. Excessive PDA and physical greetings like hugs and kisses should be avoided, and visitors are encouraged to lower their voices when having conversations, particularly in restaurants and on public transport.
The Japan National Tourism Organization advises visitors to bow as a safe greeting instead of engaging in physical displays of affection in Japan. As a general rule, match your voice level and manners to those around you, and you shouldn’t go wrong. Phone calls are banned outright on many transportation systems, so it is important to be mindful of noise levels in public spaces. Signs will indicate where visitors should not stop suddenly or block walkways, to be aware of their surroundings when taking photos, and to avoid looking at their phones while walking. Being considerate of others, supporting local communities, and respecting cultural assets are key components of responsible visitor behavior in Japan.
Overall, the Japan Tourism Agency’s campaign aims to promote respectful and responsible tourist behavior by educating visitors about cultural expectations and etiquette in Japan. By following guidelines such as avoiding peak times, disposing of rubbish properly, and being mindful of cultural assets, tourists can ensure they have a positive and respectful experience during their visit. Adhering to rules such as not eating while walking, toning down PDA, and matching voice levels to those around you will help visitors navigate Japanese customs and customs with respect and consideration.
