Kelowna, B.C., is emerging as a vibrant hub for major national events, significantly enhancing its reputation beyond its picturesque landscapes and renowned wineries. Recently, the city demonstrated its capabilities by hosting the 2025 Montana’s Brier, which brought attention to its potential for attracting large-scale events and the economic benefits they can yield. The Canadian men’s curling championship in Kelowna drew over 89,000 spectators, generating a direct economic impact of $15.2 million and a total impact of $22.7 million. Mayor Tom Dyas expressed that these results not only met but exceeded expectations, affirming Kelowna’s capacity for hosting prominent events successfully.
The success of the Brier is viewed as a critical milestone for city leaders and tourism officials. As Lisanne Ballantyne, CEO of Tourism Kelowna, highlighted, the numbers reflect more than economic advantages; they signify a lasting legacy for the region. This sense of legacy is set to grow, with two significant national events lined up: the Canadian Country Music Awards in September and the Memorial Cup in spring 2026. The city aims for these events to replicate or surpass the impressive economic footprints left by other host cities. For instance, the CCMAs in Hamilton yielded an economic impact of $11 million along with over 2,000 hotel room nights—a benchmark Kelowna hopes to either meet or exceed.
To build upon this progress, Kelowna is taking proactive measures through the establishment of an Economic Prosperity Task Force. This initiative aims to explore opportunities beyond just event hosting, looking into industries such as manufacturing to create a sustainable and enduring economic impact. Mayor Dyas emphasized that the task force’s focus is not limited to events; it encompasses a broader vision for economic development in Kelowna. This long-term strategy is essential for ensuring the city remains competitive and capable of attracting diverse economic activities.
As Kelowna enhances its event-hosting profile, city leaders are cognizant of the importance of being prepared for future challenges. Being a smaller city, Kelowna must consider factors like infrastructure, venue availability, and volunteer mobilization as critical components for successfully hosting future events. These elements are crucial for ensuring that the city can deliver a seamless and memorable experience for attendees, thereby enhancing its allure for potential future events.
The city’s growing reputation is a testament to its combination of scenic beauty and strategic planning. As tourism officials work diligently to elevate Kelowna’s status, they remain committed to ensuring that the region is equipped to welcome an increasing number of visitors and events. The current momentum, fueled by the recent success of national events, fosters a sense of optimism among local officials and community members about the city’s future.
In summary, Kelowna’s journey toward becoming a notable venue for major national events has only just begun. The successful hosting of events like the Brier has not only generated economic benefits but also laid the groundwork for a legacy that can positively impact the city for years to come. With new events on the horizon and a dedicated task force to explore broader economic opportunities, Kelowna is poised to embrace a promising future as a premier destination for events and tourism in Canada.
