When Taylor Swift fans gather in Toronto for the Eras Tour, they will also have the opportunity to participate in various unofficial Swift-related events that are not directly affiliated with the pop star herself. One such event is “Toronto’s Version: Taylgate ’24,” organized by Bram Goldstein. Goldstein emphasizes that this event is not about Taylor Swift, but rather about fans enjoying themselves in a space that offers activities such as a TSwift Dance Party, bracelet making, and singing along to Swift’s music. The event is meant to be a gathering place for fans before the concerts, as well as a hub for those who did not secure tickets.
In addition to the fan-organized events, some businesses in Toronto are capitalizing on the Taylor Swift fandom by offering themed experiences. The Bisha Hotel, for example, has introduced a Taylor suite and themed floors referencing Swift’s albums. While the hotel has not officially partnered with Swift, it has embraced the fandom and incorporated Swift-inspired elements into its decor and social media presence. Other Taylor Swift-themed events in Toronto include drag shows, scavenger hunts, cover nights, and trivia events, all geared towards engaging Swift fans in unique experiences.
However, some experts caution that using Taylor Swift’s name and image for commercial gain without permission can be risky. Daniel Tsai, a marketing professor with expertise in intellectual property law, notes that Swift is very particular about how her image and name are used, as evidenced by the numerous trademarks she holds related to her name. Companies that have paid to use Swift’s name include Rogers and RBC, which are the official sponsors of the Toronto concerts. Tsai suggests that while it is common for companies to want to associate themselves with Swift for the promotional benefits, some may try to do so without paying the necessary fees.
Overall, the unofficial Taylor Swift-themed events in Toronto offer fans a chance to immerse themselves in the world of their favorite artist, even if Swift herself is not directly involved. These events provide a unique and engaging experience for fans to connect, make memories, and enjoy activities inspired by Swift’s music and persona. While some businesses are leveraging the Taylor Swift fandom for promotional purposes, experts caution against unauthorized use of Swift’s name and image, emphasizing the importance of respecting her trademarks and intellectual property rights. Ultimately, the plethora of Swift-related activities in Toronto highlights the enduring popularity and impact of the singer’s music and persona on fans and businesses alike.
