Meghan Markle, the Duchess of Sussex, is fully embracing her new era with the launch of her rebranded company, As Ever. She shared an inspiring Instagram post featuring a vision board with nods to her husband, Prince Harry, and son, Prince Archie. The board included labels for a raspberry spread under the As Ever brand name, continuing the jam-making tradition. Meghan expressed her excitement for new products and shared her love for jam, which has been a popular item from her previous company, American Riviera Orchard.
In her Instagram video announcing the rebrand, Meghan mentioned that the new name reflects a broader range of products that will be offered by the company. As Ever signifies a connection to Meghan’s past ventures, including her former lifestyle blog, The Tig. The name change was confirmed in collaboration with Netflix, which will be partnering with Meghan for her new show, With Love, Meghan. She explained that the name American Riviera Orchard limited her to products manufactured and grown only in the Santa Barbara area, whereas As Ever allows for a more expansive vision for the brand.
The vision board shared by Meghan featured references to Prince Harry and their children, Princess Lilibet and Prince Archie. The board included a watercolor painting of Meghan and Harry with their deceased dog, Guy, as well as a green star with Archie’s name written on it in childlike handwriting. The board also displayed a recipe for a cocktail, photos of dishes, and inspirational quotes, reflecting Meghan’s love for cooking, crafting, and gardening, which are key elements of her new brand. The quotes on the board conveyed messages of love and positivity, reflecting Meghan’s values.
By rebranding her company to As Ever, Meghan is embracing her passion for creating and sharing products that reflect her interests in cooking, crafting, and gardening. The brand’s name change represents a shift towards a more comprehensive and inclusive range of offerings, beyond just jams. Meghan’s personal connection to the phrase “As Ever” shows her dedication to maintaining a consistent and authentic brand identity. With the support of Netflix and her expanding business ventures, Meghan is excited to share her new products with her audience.
The Duchess of Sussex announced her company’s name change via Instagram, expressing her excitement for the new chapter. As Ever signifies continuity and growth, reflecting Meghan’s journey from her previous ventures to her current projects. The brand’s vision is to offer a diverse range of products, including those created and grown at home, while also introducing new and innovative items. Meghan’s longstanding love for the phrase “As Ever” and her use of it in personal letters further strengthens the connection to her brand, emphasizing authenticity and consistency in her business endeavors.
In conclusion, Meghan Markle’s rebranded company, As Ever, represents a new chapter in her entrepreneurial journey, focusing on a broader range of products beyond jams. The vision board shared by Meghan reflects her passion for cooking, crafting, and gardening, as well as her love for her family. The name change to As Ever signifies continuity, growth, and a personal connection for Meghan. With support from Netflix and a broader vision for her brand, Meghan is excited to share her new products and continue building her business empire.
