In honor of Breast Cancer Awareness Month, the TODAY Plaza was adorned in pink on October 1st thanks to a special event organized by Shop TODAY contributor and breast cancer survivor Jill Martin. Martin’s new clothing brand, By Jill Martin, collaborated with the NBA and WNBA to raise awareness about breast cancer and genetic testing, specifically related to the BRCA gene mutation. The collaboration featured sherpas with pink NBA and WNBA logos, with proceeds going to the Basser Center for BRCA. The campaign was kicked off on October 1st with the NBA and WNBA providing show attendees with sherpas featuring pink logos. The TODAY show also aired a Pink Power special on the same day, which included stories from breast cancer survivors and information on the importance of genetic testing.
Jill Martin’s breast cancer journey began in 2023 when she was diagnosed at Stage 2. Despite having a clear mammogram and sonogram prior to her diagnosis, she discovered she had the disease due to a positive BRCA gene mutation test. Martin underwent a double mastectomy, breast reconstruction, removal of her ovaries and fallopian tubes, chemotherapy, and radiation. She is now considered cancer-free and takes medications to reduce her risk of recurrence. Her experience highlights the importance of knowing one’s breast cancer risk, especially for those with a family history of the BRCA mutation.
BRCA gene mutations can be inherited from either the mother or father and can increase the risk of developing several types of cancer, including breast, ovarian, and prostate. Individuals with a BRCA mutation also have a higher risk of developing cancer at a younger age. People with a family history of the mutation, those of Ashkenazi Jewish heritage, and those with a personal or family history of breast cancer before age 50 are at a higher risk. If there are concerns about the risk of having a BRCA mutation, it is best to consult a healthcare provider for guidance.
The collaboration between Jill Martin’s clothing brand and the NBA and WNBA is aimed at raising awareness about breast cancer and the importance of genetic testing. With the sale of sherpas featuring pink logos, proceeds benefit the Basser Center for BRCA, furthering research and support for individuals at risk. The Pink Power special on the TODAY show highlighted stories from breast cancer survivors, along with information on genetic testing. The event not only honored Breast Cancer Awareness Month but also shed light on the impact of the disease on individuals and the importance of early detection and prevention.
In light of her own experience with breast cancer, Jill Martin is a passionate advocate for raising awareness about the disease and the importance of genetic testing. Despite initially receiving clear mammogram and sonogram results, she discovered her diagnosis through a positive BRCA gene mutation test. Martin’s journey of undergoing various treatments, including surgery, chemotherapy, and radiation, underscores the challenges and complexities of fighting breast cancer. By sharing her story and collaborating with the NBA and WNBA, Martin aims to empower individuals to take charge of their health and advocate for genetic testing to reduce cancer risk.
Overall, the collaboration between Jill Martin’s clothing brand, the NBA, and the WNBA is a powerful initiative to raise awareness about breast cancer and genetic testing. By sharing personal stories, providing information on risk factors, and promoting early detection, the campaign aims to inspire individuals to prioritize their health and take proactive steps towards preventing and detecting breast cancer. Through the sale of sherpas featuring pink logos and the support of the Basser Center for BRCA, the collaboration contributes to ongoing research and support for individuals at risk, furthering efforts to combat breast cancer.
