A recent study conducted by Talker Research reveals that the overwhelming majority of Americans, particularly those who have traveled recently, harbor feelings of anxiety and nervousness regarding international travel. Among a poll of 2,000 U.S. travelers, an impressive 94% reported having traveled within the United States over the past year, while only 28% ventured abroad. Alarmingly, sentiments toward international travel have shifted; 30% of domestic travelers now express apprehension about crossing borders, and 20% of those with past international travel experience also feel anxious about future excursions.
Despite a substantial 88% of respondents indicating plans to travel in the next year, nearly 40% are experiencing second thoughts, largely due to perceived travel risks. Key concerns revolve around potential travel disruptions, with 42% fearing delays and cancellations, while 40% express unease over transportation methods and government regulations. Additionally, worries about how American tourists are viewed internationally (39%), physical safety while abroad (31%), lack of knowledge about destinations (27%), and previous negative travel experiences (15%) contribute to this growing sense of anxiety.
A follow-up study from AXA Assistance, involving 1,500 U.S. travelers, shows that family visits, summer vacations, and weekend getaways are the primary reasons for travel, each accounting for 32-34% of responses. The importance of safety cannot be overstated; 95% of participants emphasized that feeling secure while traveling is paramount. Comments from travelers indicate a strong desire for preparedness, particularly for those traveling alone, who seek assurance in case of emergencies. This desire for safety reflects a broader trend where travelers wish to focus on enjoyment rather than worry.
Stephen Samataro, Chief Revenue Officer at AXA Assistance, points out that the anxieties many travelers experience are both justified and understandable. He emphasizes that the essence of travel should be relaxation and enjoyment, not constant concern for safety. Yet, the reality for many travelers does not align with this ideal. This sentiment is echoed by the study, which found that only 10% of respondents purchased travel insurance for their last trip; the majority felt it was either superfluous (49%), too costly (40%), or unnecessary for shorter trips (28%).
Conversely, there has been a noticeable shift in perceptions around travel insurance; 65% of respondents are now considering its purchase for future trips. The leading motivations for this consideration include the desire for peace of mind (70%), international travel plans (55%), and the prevention of unforeseen expenses (51%). Interestingly, a third of participants view travel insurance as an essential travel hack, with 45% of international travelers endorsing it as well, underscoring its increasing acceptance among discerning travelers.
When selecting travel insurance, respondents identified several critical factors: trustworthiness of the insurance company (50%), suitability of benefits to personal needs (45%), and clarity of terms and conditions (44%). Samataro reiterates that having travel insurance serves as a straightforward means of reducing anxiety. Knowing that one has safety net while abroad can significantly alleviate travel-related stress, allowing travelers to focus on the joys and adventures that await them, rather than the worries that may overshadow their experiences.
