In August, downtown Kelowna typically sees an influx of visitors, yet this year reveals a stark contrast as local businesses report disappointing foot traffic and tourism revenue. André Thomas, owner of Memphis Blues Barbeque House, articulated the frustration felt by many in the hospitality sector. Despite the summer season being well underway, the usual bustling vibe of Bernard Avenue was notably absent, with restaurants having only a few tables occupied during the typically busy lunch hours. Thomas’s observations highlight a troubling trend: the sidewalks, which should be teeming with tourists, remained underwhelmingly quiet, leading to concerns among local business owners about their economic stability.
Despite expectations for a strong tourism season, fueled by a shift toward domestic travel due to strained Canada-U.S. relations, many in the industry are left grappling with a lack of customers. André Plyusnin, who runs SunWave Boat Rentals, echoed this sentiment, noting that even on one of the hottest days of the year, his rental boats languished in the parking lot. This year has turned out to be one of the slowest since he began operations, which amplifies the disappointment felt across the tourism sector. Many had anticipated that domestic travelers would flock to local attractions, but reality has proven contrary, sparking further analysis of tourist spending behaviors.
Tourism officials like Ellen Walker-Matthews from the Thompson Okanagan Tourism Association indicated that while hotels are filled and the region remains a popular destination, visitors are spending less. Although beaches and local highways are crowded, it appears that tourists are opting for less expensive activities, such as enjoying the outdoors, rather than dining out frequently as they typically would. This trend raises concerns about the sustainability of local businesses reliant on the pre-pandemic model of consistent patronage through dining and entertainment options.
In addition to economic factors, Walker-Matthews mentioned that short-term rental restrictions may also contribute to the reduced foot traffic in local businesses. The lack of accommodations with kitchenettes diminishes appeal for potential visitors, specifically those who prefer self-catering arrangements. The need for a conversation around short-term rental policies is becoming more urgent, as these accommodations could enhance the variety available for tourists and ultimately contribute to local economic health.
Industry stakeholders are hopeful for a rebound in activity with the upcoming Canadian Country Music awards set to take place in Kelowna in September 2025. Thomas expressed optimism that the event will provide a much-needed surge in both business and community engagement. Such large-scale events traditionally attract visitors from outside the region, boosting not just the hospitality sector but the entire local economy.
As Kelowna navigates these challenges, local businesses continue to adapt, seeking new strategies to engage tourists and sustain the economy. The situation serves as a microcosm of broader issues faced by many tourism-dependent regions, underlining the importance of flexibility and innovation in the face of shifting consumer behavior.
