Vinayak Shrivastav, the CEO and cofounder of VideoVerse, believes that personalization in sports media can revolutionize the fan experience. While e-commerce has already shown how personalization can impact consumer behavior, the same principles can be applied to sports content. By tailoring content to individual preferences, fans can have a unique viewing experience based on their favorite teams and players. This level of personalization has the potential to increase fan engagement, viewership, and revenue in the sports industry, much like it has in the e-commerce sector.
Personalization solutions are already making waves in the sports ecosystem, with streaming platforms offering tailored recommendations based on viewers’ preferences and history. Some fans can even experience live events through virtual reality headsets, providing a front-row seat experience from the comfort of their homes. The Dallas Cowboys, for example, have introduced an augmented reality application that allows fans to take personalized photos with their favorite players. This trend towards personalization is driving innovation and enhancing the fan experience across the sports industry.
To prepare for the next frontier of personalization in sports media, organizations need to think outside the box and envision the multitude of perspectives fans may have. This may involve incorporating additional camera angles and viewpoints for video content or evaluating the quality of virtual reality experiences. Hiring the right talent, particularly experts in user experience and design, is crucial for the success of personalization initiatives. Furthermore, organizations must self-evaluate their readiness for personalization before diving into complex initiatives.
While personalization is a growing trend in business, many organizations may struggle to implement it effectively. Token initiatives may not fully leverage the potential of personalization in enhancing the fan experience. By reimagining their organization with personalization in mind, sourcing relevant talent, and conducting rigorous self-assessments, brands can create a fan-centric experience that resonates with audiences. Overall, personalization has the power to transform the sports media landscape and provide fans with a more engaging and personalized viewing experience.
