Meta is reportedly preparing to launch a new pair of smart glasses in collaboration with Oakley, expanding beyond its current partnership with Ray-Ban. The new glasses are said to be based on Oakley’s Sphaera model, designed for athletes like runners and cyclists, with a camera positioned closer to the center of the frame for improved capture. This move signifies Meta’s continued investment in AI, augmented reality, and virtual reality technologies, despite consumer adoption still being relatively low.
The Oakley smart glasses are expected to offer similar features to Meta’s Ray-Ban collection, including AI tools, photo and video capabilities, and voice command interactions. However, the Oakley version will not include a display. In addition to the Oakley collaboration, Meta is also reportedly working on a more advanced pair of smart glasses codenamed “Hypernova,” which will feature a built-in display for showing notifications from its smart assistant. This model is anticipated to launch later this year and may include temple controls on the frame and a wrist strap with additional controls.
Aside from smart glasses, Meta is exploring the development of new wearable devices such as watches and earbuds with built-in cameras that can analyze the surrounding environment in real time. These products would be part of Meta’s broader strategy to integrate AI more deeply into consumer devices and compete with popular offerings like the Apple Watch and AirPods. Bloomberg reports that Apple is also considering adding cameras to its own earbuds, indicating a growing trend towards wearable devices with enhanced capabilities.
The partnership between Meta and Oakley, as well as the development of advanced smart glasses like Hypernova, highlights Meta’s commitment to innovation in the wearable technology space. By expanding its lineup of smart glasses and exploring new product categories like watches and earbuds, Meta aims to stay competitive in the rapidly evolving market for AI-powered wearable devices. With a focus on enhancing user experiences through AI features and advanced functionalities, Meta is positioning itself as a key player in the wearable technology industry.
As Meta continues to invest in AI, augmented reality, and virtual reality technologies, the company is positioning itself for future growth and opportunities in the expanding wearables market. The launch of new smart glasses in collaboration with Oakley, along with the development of more advanced models like Hypernova, demonstrates Meta’s ongoing commitment to pushing the boundaries of wearable technology innovation. By leveraging partnerships with leading brands and exploring new product categories, Meta is poised to drive further advancements in AI-powered consumer devices and enhance the overall user experience for customers.
