Arran Stewart, the co-founder and CVO of Job.com, is a technologist, car enthusiast, and proud father. In a bold and thought-provoking article, Stewart discusses the potential impact of generative AI (GenAI) on user experience (UX). While he acknowledges that GenAI may not replace everything, he believes that it has the potential to revolutionize the way companies engage with their customers in the future.
The rise of conversational AI has already transformed the way users interact with technology through platforms like Siri, Alexa, and Google Home. Stewart predicts that as generative AI evolves, it will enable conversational AI to perform more complex tasks, such as ordering groceries. By learning the needs and preferences of consumers, AI could streamline processes like shopping for groceries by determining the best prices, delivery times, and frequency of delivery based on user habits.
Stewart provides real-world examples of how generative AI could enhance user experiences. For instance, in the grocery shopping industry, AI could act as a digital concierge, allowing users to conduct transactions seamlessly through conversational AI platforms like Siri or Alexa. Similarly, in the job application process, AI could aggregate information and provide insights to candidates before they even apply for a job, improving the overall user experience.
Stewart emphasizes that brands must begin thinking differently about UX now as consumers become more accustomed to conversational AI technology. The growing popularity of ambient technologies like Alexa and Google Home is pushing companies to rethink their digital experiences to meet the changing demands of customers. While the implementation of generative AI may present challenges, such as funding and logistics, companies must adapt to the evolving technology landscape to stay ahead of the curve.
As users continue to engage with conversational AI technology, Stewart suggests that companies need to consider how this will impact their business models. For example, in the rideshare industry, AI could automatically call the cheapest option for users based on their needs, potentially disrupting established companies like Uber and Lyft. Stewart encourages companies to prepare for these changes and consider how they can leverage generative AI to enhance their customer experiences.
In conclusion, Stewart believes that we are at the beginning of a technological revolution driven by AI advancements. As Siri, Alexa, and generative AI pave the way for future innovations, companies must adapt to meet the changing needs of consumers. By embracing generative AI and rethinking their user experiences, brands can stay competitive in an increasingly AI-driven world.
