Genesis has made great strides in recent years, with sales soaring from 7,000 units in 2016 to 69,000 units in 2023. Despite positive reviews for offering comfortable and collected models at a fraction of the cost of luxury competitors, Genesis still lacks the brand recognition and buyer base enjoyed by German counterparts Audi, Mercedes-Benz, and BMW. Many Genesis customers still service and purchase their vehicles from Hyundai-adjacent locations. The need for Genesis vehicles to stand out in terms of performance and pricing has become evident, with the latest lineup failing to meet expectations.
The 2025 Genesis G80 sedan has been updated with new technology and features, aligning it closely with the GV80 SUV and Coupe models. Standard features now include a 27-inch screen, power front seats with lumbar adjustment, Apple CarPlay, Android Auto, and advanced driver assistance features. Higher trim levels offer leather seating, power door closures, a panoramic sunroof, and more. Engine options include a turbocharged 2.5-liter four-cylinder and a twin-turbocharged 3.5-liter V6, providing 300 and 375 horsepower respectively. Despite these upgrades, the G80 falls short when it comes to performance and overall quality.
While the G80 boasts stylish design and high production quality, its handling and ride quality do not meet luxury segment standards. The interior, while aesthetically pleasing, lacks comfort and some features are difficult to use. The advanced driver assistance system is cumbersome to navigate and the massage function in the seats can be irritating. The twin-turbo V6 engine lacks immediate power, contributing to the overall lackluster driving experience. At a starting price of $57,100, the G80 faces tough competition from Mercedes-Benz and other luxury brands that offer more features and better performance.
For potential buyers in the $60,000-$80,000 price range, the G80 may disappoint in comparison to other luxury options on the market. Many reviewers suggest looking at alternatives such as the Acura TLX, Mercedes-Benz E-Class, and upcoming Audi and BMW models. With a lack of prestige and a not quite luxurious experience, the 2025 Genesis G80 may struggle to attract and retain buyers. Genesis faces the challenge of distinguishing itself in a highly competitive market where customer satisfaction and value for money are key drivers of success.
Overall, the 2025 Genesis G80 sedan has made updates in technology and features to stay competitive with luxury brands, but falls short in terms of performance and overall driving experience. While it boasts stylish design and high production quality, issues with handling, ride comfort, and usability detract from its appeal. With a starting price of $57,100 and limited standard features, the G80 faces tough competition from other luxury brands offering more for the same price range. For buyers seeking a premium experience, the Genesis G80 may not offer the satisfaction and awe that competitors can deliver.