Samsung has recently introduced its Galaxy Z Fold 7 and Z Flip 7, yet it appears the company is already setting the stage for a groundbreaking innovation in foldable technology—the triple-screen foldable device. During an earnings call, Samsung announced its commitment to advancing this new concept, known informally as Project Moohan, which also encompasses a mixed reality headset developed in collaboration with Google. The company aims to enhance its portfolio of premium mobile AI devices and solidify its market leadership by broadening its ecosystem through pioneering designs, including the anticipated tri-fold phone and its inaugural extended reality headset, with plans for introduction later this year.
A Samsung executive indicated that the tri-fold device, described as “ready to go,” has been in development for a significant period, leading to speculations about its market viability. While there has been no significant demand for thinner phones in the past, Samsung continues to innovate, recently launching the sleek Galaxy S25 Edge, which shares design features with the Z Fold 7. This raises an interesting point about consumer desire for cutting-edge technology that feels more advanced compared to current offerings, suggesting that users may appreciate the tangible innovation that a tri-fold smartphone could provide.
Rumors surrounding the tri-fold phone suggest it will feature a state-of-the-art 10-inch OLED display, powered by a Snapdragon 8 Elite chip, along with a triple camera configuration that includes a 200-megapixel main camera, a 12-megapixel ultrawide lens, and a 10-megapixel telephoto camera. Additionally, the device is rumored to include a 10-megapixel selfie camera, with a projected price tag close to $3,000. Initial availability may be limited to markets in China and South Korea, as Samsung evaluates broader distribution strategies based on early consumer response.
In the realm of tri-fold technology, Samsung is not alone; other companies like Tecno and Huawei are also exploring similar innovations. The Tecno Phantom Ultimate G Fold concept and the Huawei Mate XT Ultimate are examples of competing devices that highlight the rising interest in tri-fold designs. This trend signifies a potential shift in consumer preferences towards multifunctional devices that enhance usability without compromising portability, an area where Samsung is keen to establish its dominance.
During a recent Samsung Unpacked event, Roh Tae-moon, who leads Samsung Electronics’ Device Experience Division, confirmed the company’s intent to launch a tri-fold smartphone by the end of the year, referred to colloquially as the “Galaxy G Fold.” However, the official naming remains undisclosed as the company is focused on fine-tuning the product’s usability. As the launch date approaches, speculation continues regarding the device’s specifications and market positioning, indicating notable excitement among consumers and industry insiders alike.
Looking ahead, it remains to be seen what additional teasers Samsung may unveil in preparation for the tri-fold phone’s debut. The company has a history of generating buzz through strategic marketing leading up to product launches, as evidenced by the anticipation surrounding the Z Fold 7. With the tech community and consumers eagerly awaiting further announcements, Samsung seems poised to not only enhance its foldable lineup but potentially revolutionize the smartphone experience altogether, paving the way for a new chapter in mobile technology.
