Eugenie Bouchard, a Canadian-born tennis star, has had a successful career, winning nearly 300 matches and coming close to victory at Wimbledon in 2014. In 2017, she made headlines for a viral bet with a fan, agreeing to go on a date if the Atlanta Falcons lost the Super Bowl to the New England Patriots, which they did. Bouchard has also leveraged her tennis success into opportunities off the court, including appearing in the Sports Illustrated Swimsuit issue. She credits tennis for helping her embrace her sex appeal and open up to new experiences.
In a recent podcast interview, Bouchard discussed how tennis has allowed her to explore her sex appeal and take advantage of lucrative marketing deals. She mentioned that the sport’s attire, such as short skirts and tank tops, has played a role in enhancing her brand and expanding her audience. Embracing this side of herself has led to opportunities like appearing in the Sports Illustrated Swimsuit edition, something that was on her to-do list and has become a part of who she is. Bouchard has found enjoyment in the attention and has further developed her brand through these experiences.
Bouchard’s increasing fan base and audience have not only helped her secure better brand deals and endorsements but have also had a positive impact on women’s sports in general. By attracting more casual fans to events like the Miami Open to watch her play, she believes it benefits tennis as a whole, particularly women’s tennis. Bouchard emphasizes the importance of expanding the reach and popularity of women’s sports, seeing it as a win-win situation for both her career and the broader sports landscape.
Currently ranked No. 522 in the WTA, Bouchard continues to compete in tournaments and recently reached the quarterfinals of the ITF/USTA W75. Despite her ranking, she remains focused on her career and aspirations in tennis, leveraging her experiences and successes for ongoing growth and opportunities. Bouchard’s journey in tennis and beyond serves as a testament to the power of the sport in shaping her personal and professional life, allowing her to explore different facets of herself and open up to new possibilities and experiences.
Overall, Eugenie Bouchard’s career in tennis has not only brought her success on the court but has also opened up doors for off-court opportunities, such as modeling and brand endorsements. Embracing her sex appeal and leveraging her tennis career to expand her audience has allowed her to explore new paths and experiences, further enhancing her brand and presence in the sports world. While she continues to compete and navigate her career in tennis, Bouchard remains focused on using her platform to promote women’s sports and attract a broader audience to the sport, highlighting the positive impact of tennis on her life and career.
