The 2024 Summer Olympic Games in Paris have been full of memorable moments and controversies. The Opening Ceremonies kicked off the games, but soon social media users were questioning the rules of the 100-meter sprint and finding themselves embroiled in debates over issues like gender and perceived unfairness in competitions. French pole vaulter Anthony Ammirati also faced controversy when a video went viral suggesting a “bulge” in his shorts cost him a medal, although a closer look at the video revealed that his knee hit the bar during his attempts.
Jenna Guarneri, founder & CEO at JMG Public Relations, emphasized the importance of highlighting the accomplishments of Olympians rather than bringing negativity and controversies to mainstream media. David Watkins, a publicist and account manager at Otter Public Relations, noted that social media has amplified the conversations and debates surrounding the Olympics, with misinformation often spreading quickly and widely in online discussions.
Despite the focus on controversies, some athletes have managed to take the spotlight on social media for their performances. French springboard diver Jules Bouyer and South Korean shooter Kim Yeji became internet sensations for their unique styles and performances, with memes and viral videos spreading rapidly online. Social media has provided a platform for lesser-known athletes like Turkish shooter Yusuf Dikec to gain recognition and spark conversations about their achievements on a global scale.
Paul Miser of The How Agency highlighted the shifts in how the Olympic Games are covered and consumed due to social media, enabling users to decide what they find interesting and newsworthy. Despite the potential downsides of negative interactions, social media has also provided opportunities for athletes like Stephen Nedoroscik to gain recognition and capitalize on their fame while still competing in Paris. Small stories and unexpected victories are gaining attention and humanizing Olympians in ways that were not possible before the rise of social media.
As the Olympic Games in Paris reach their halfway point, social media continues to play a significant role in shaping the narrative and highlighting both the victories and struggles of athletes. Controversies and debates have sparked conversations online, while performances and unique styles have turned lesser-known competitors into viral stars. With more stories likely to go viral in the coming days, the 2024 Summer Olympics are proving to be a dynamic and engaging event on social media platforms, showcasing the diverse talents and stories of athletes from around the world.
