A candy craze originating from Swedish candies has taken over social media, attracting the attention of Hollywood celebrities. Whether one prefers sweet or sour candies, Swedish candies have become a hot commodity. The company Sweetish Candy has noted significant delays in handling times due to overwhelming demand from TikTok users. BonBon, a Swedish candy brand, is also experiencing delays in shipments due to the rising popularity of Swedish candies.
Social media users have taken to platforms like TikTok to share their experiences with Swedish candies. Abigail Feehley, a social media business owner, gained a large following after reviewing Swedish candies on her TikTok account. The unique shapes, textures, flavors, and bright hues of Swedish candies have captivated users and made them stand out from American sweets. The candy’s roots in Swedish culture, especially the tradition of “Lördagsgodis” or “Saturday sweets,” add a special quality to the indulgent experience of enjoying these candies.
Varieties of Swedish candies include sweet and sour flavors with popular options like skulls and “bubs.” Some unique flavors include sour raspberry and citrus, cool cola, cool passion pineapple, wild strawberry pomegranate, pumpkin, choco-droppar, sour tutti frutti, and banana caramel. The larger candies, such as skulls and bubs, have proven to be particularly popular. Feedback from social media users in Sweden has suggested ways to enhance the candy-eating experience, such as trying different flavors back to back or combining multiple flavors in one bite.
Celebrities like Shay Mitchell and Bethany Frankel, as well as TikTok personalities like Mary Elizabeth Kelly, have tried Swedish candies and fallen in love with them. Abigail Feehley has become a key figure in the Swedish candy craze, with her reviews and unboxing videos attracting significant attention. The nostalgic aspect of Swedish candies, with their “pick-and-mix” style reminiscent of childhood trips to candy stores, has contributed to their viral success. Feehley believes that Swedish candies appeal to a wide range of people, and their continued popularity suggests that they are here to stay.
As the popularity of Swedish candies continues to grow, small businesses like BonBon are expected to thrive. Feehley foresees a bright future for Swedish candies based on the positive reception they have received from a diverse audience. The trend of Swedish candies on social media is fueling interest in unique and exotic treats, sparking a new wave of enthusiasm for international sweets. With their distinctive textures, flavors, and presentation, Swedish candies are making a lasting impression on candy lovers worldwide.