Lorenzo Bertelli, Prada Group Chief Marketing Officer and Head of Corporate Social Responsibility, has partnered with Axiom Space to create a new spacesuit for astronauts. The suit, which features red lines reminiscent of Prada’s Linea Rossa technical line, is designed to withstand extreme temperatures and allow for astronauts to perform spacewalks for at least eight hours. With a focus on both performance and aesthetics, Prada’s expertise has helped bridge the gap between functionality and visual appeal in the creation of this innovative spacesuit.
The absence of the Prada logo on the spacesuit may seem surprising, but the red lines incorporated into the design reflect the brand’s signature style, as Luna Rossa translates to Red Moon in Italian. The collaboration between Prada and Axiom Space has been described as an “unprecedented journey,” with teams working together to provide tailored solutions to enhance astronauts’ comfort and flexibility. The spacesuit’s outer-layer design and material fabrication were the key areas of focus in this partnership, ensuring that astronauts will be well-equipped for their mission to the lunar south pole.
The joint statement released by Prada and Axiom Space emphasizes the importance of performance in the design process, with an additional focus on creating an aesthetically pleasing and visually inspiring suit for future space exploration. Prada’s expertise in advanced technologies and innovative sewing methods has played a key role in shaping the look of this iconic outfit, which is set to become one of the most recognizable ensembles in space. The collaboration between the fashion specialists at Prada and the engineers at Axiom has resulted in a spacesuit that seamlessly combines functionality with style.
While the primary goal of the collaboration was to create a suit that could withstand extreme conditions on the moon, Prada’s contribution has added a touch of sophistication and elegance to the design. The white outer layer of the spacesuit reflects Prada’s commitment to blending highly engineered functionality with a visually appealing aesthetic. By partnering with Axiom Space, Prada has not only entered into the new space race but has also solidified its position as a leader in innovation and design.
Overall, the collaboration between Prada and Axiom Space represents a significant milestone in the fashion industry’s foray into space exploration. By leveraging Prada’s expertise in technology and design, the teams have created a spacesuit that combines high-performance capabilities with a sleek and stylish appearance. As astronauts prepare to embark on their mission to the lunar south pole, they can do so with the confidence that they are equipped with a suit that not only meets their functional needs but also reflects the vision and creativity of two pioneering brands.
