President-elect Trump recently announced the sale of a limited number of “45” guitars on his social media site. These guitars are part of the “American Eagle” series and feature the “Make America Great Again” phrase inlaid in authentic pearl on the neck of the guitar. The number “45” on the headstock refers to Trump’s time as the 45th president of the United States. Additionally, images of the American flag and a bald eagle are also featured on these instruments. Some of the guitars are autographed by Trump and will cost buyers $10,000, with only 275 available. For those without his signature, the guitars range from $1,250 to $1,500, with only 1,000 of each available. All guitars in stock will arrive by Christmas, according to the website where they are sold.
In addition to the “American Eagle” series, there is also a “Presidential Series” that features the Trump name and comes in plain red, yellow, or black. These guitars are priced at around $2,000 and delivery will take up to six months. This adds to the collection of merchandise that Trump has advertised during his campaign and time as president. For example, in March, Trump encouraged his supporters to purchase the “God Bless the USA Bible,” inspired by country singer Lee Greenwood’s patriotic ballad. Trump posted on Truth Social, urging his followers to “Make America Pray Again” and directing them to a website selling the Bible for $59.99.
Along with guitars and Bibles, Trump has also put various other items up for sale. These include a red pencil with his name, marker sets inscribed with his name during his first term as president, and “Pencil-Neck Adam Schiff” T-shirts. The shirts mock California senator-elect Adam Schiff, with whom Trump frequently clashed. Each of these items adds to the range of merchandise available for supporters to purchase. Trump’s branding and marketing of these products align with the themes and slogans used during his time in office, reinforcing his political message and identity through consumer goods.
The limited edition guitars offered by Trump are meant to appeal to his supporters and fans, featuring symbols and slogans associated with his presidency. By including unique elements such as the “Make America Great Again” phrase, the number 45, and patriotic imagery, these guitars create a connection to Trump’s political identity. The inclusion of autographed versions at a higher price point adds to the exclusivity and collectible nature of the guitars, appealing to collectors and fans of Trump. The fact that the guitars are available in time for Christmas indicates a strategic marketing move to capitalize on the holiday shopping season.
The Trump brand has extended beyond political campaigns to encompass a range of consumer products, allowing supporters to display their allegiance and affinity for the former president. Whether it is guitars, Bibles, pencils, or T-shirts, these items serve as tangible symbols of identity and shared values for Trump’s fanbase. The marketing of these products through Trump’s social media platforms demonstrates a continued engagement with his base and a desire to maintain visibility even after leaving office. The success of these merchandise sales may also indicate the enduring popularity and influence of Trump among a segment of the American population.
Overall, the sale of limited edition guitars by President Trump reflects a broader trend of political figures leveraging their personal brand for consumer merchandise. By offering items that resonate with his core supporters, Trump continues to engage with his base and reinforce his political message. The success of these sales demonstrates the enduring passion and loyalty of Trump’s supporters, as well as the potential for political figures to extend their influence beyond traditional means. As Trump looks to maintain his presence on the political stage, these products serve as a means of connection and expression for his followers, allowing them to display their support for his message in a tangible way.
