Thai Son Nguyen has been leading SmartOSC, a digital transformation and ecommerce service provider, for the past 18 years, establishing it as a world-class company. As we enter the second half of 2024, there is a reflection on the prevailing tech trends of the year so far and the direction in which the tech industry is headed. Discussions with industry leaders and podcast guests have brought up common themes that are expected to shape the tech industry in the coming months.
One of the trends that should be left behind is the diverse and disparate application of AI. With the rapid advancement of generative AI, many organizations are integrating AI into their operations without top-down oversight and bottom-up experimentation, leading to fragmented use and loss of brand messages. It is suggested to establish guidelines on the use and deployment of AI tools in order to maintain a cohesive approach. Embracing both top-down guidance and bottom-up involvement is essential in integrating AI tools effectively across all aspects of the business.
Another trend to leave behind is investing in expensive technology solely based on price. Companies should prioritize understanding their unique needs and selecting technology that aligns with those needs, whether it is cybersecurity, customer engagement, scalability, or aligning with the IT talent level of the organization. One-size-fits-all solutions, known as monolithic or all-in-one systems, are also discouraged as they may not be able to keep pace with the rapidly evolving demands of modern businesses. Modular, specialized solutions are recommended for greater agility and innovation.
On the other hand, trends to embrace in the second half of 2024 include the rise of no-code and low-code development platforms. These platforms aim to democratize complex technologies such as AI, machine learning, and the Internet of Things by providing user-friendly interfaces and drag-and-drop tools for rapid prototyping and solution deployment. Gartner predicts that 70% of new business applications will use low-code or no-code technologies by 2025, allowing middle managers to have greater insight into the work done by their teams.
Another trend to adopt is re-engineering products and services to meet the growing consumer demand for authenticity and real-life experiences. Consumers are increasingly seeking meaningful brand connections and products that showcase real experiences rather than artificial perfection. By embracing authenticity, businesses can differentiate themselves and create offerings that are exclusive and resonate with customers. Making strategic decisions about which tech trends to embrace and which to leave behind can help businesses stay agile, innovative, and competitive in the ever-evolving tech landscape of 2024.
