Starbucks is known for its expensive coffee offerings, with a regular cup often costing upwards of $6. However, the chain’s grande-sized nitro cold brew has become a popular choice for money-minded customers looking to get more bang for their buck. According to a new report from The Takeout, this drink boasts a whopping 280 milligrams of caffeine, making it one of the strongest options on the menu. This amount of caffeine surpasses other popular drinks like iced coffee, cold brew, iced Americano, and iced shaken espresso, giving it a higher caffeine kick to keep customers energized throughout the day.
The nitro cold brew is favored for its high caffeine content due to the fact that it is not served with ice. This means that customers can enjoy a more potent drink that doesn’t become watered down as the ice melts. For those looking for a more effective caffeine boost at an affordable price, the nitro cold brew is a top choice. Additionally, Starbucks recently implemented a new refill policy at the end of January, allowing customers who choose to dine in to top up their beverages. This has proven to be a cost-effective option for customers looking to maximize the value of their purchase.
The refill policy has led to an increase in the number of customers choosing to stay and enjoy their coffee at Starbucks cafes. Last month, Starbucks revealed that the number of customers opting for ceramic mugs and glasses to sit and stay in cafes had increased by more than 3 times in the U.S. since the new policy went into effect. This has been seen as a positive change by customers and partners alike, as it provides a more relaxed atmosphere for enjoying their beverages.
New CEO Brian Niccol, who took over in September 2024, expressed his satisfaction with the positive feedback received from both customers and partners regarding the changes made at Starbucks. Niccol made the remarks during the company’s annual shareholders meeting in March, noting the success of the refill policy and the increase in customers choosing to stay in cafes. The combination of high-caffeine drinks like the nitro cold brew and the refill policy has proven to be a winning formula for Starbucks, attracting more customers and providing an affordable option for those looking to make the most of their coffee budget.
Overall, the grande-sized nitro cold brew at Starbucks has become a popular choice for customers seeking a strong caffeine kick at an affordable price. With an impressive 280 milligrams of caffeine, this drink outperforms other menu options like iced coffee, cold brew, iced Americano, and iced shaken espresso. The high caffeine content, combined with the refill policy that allows customers to top up their beverages when dining in, has led to an increase in customers choosing to stay and enjoy their coffee at Starbucks cafes. This shift in customer behavior has been well-received by both customers and partners, proving to be a successful change under the leadership of new CEO Brian Niccol.
