According to recent research by Sainsbury’s Bank, Cornwall, UK, has emerged as the world’s premier slow travel destination, surpassing popular locales like the Algarve, Lanzarote, and Dubrovnik. This shift reflects a growing trend among travelers, with slow travel searches in the UK increasing by 5.4% annually, reaching approximately 4,608 between April 2024 and March 2025. This preference for slow travel emphasizes meaningful local connections and restorative experiences over the fast-paced, packed itineraries typical of traditional tourism. Experts highlight that slow travel offers a remedy to the contemporary issue of burnout, allowing travelers to immerse themselves more fully in their surroundings, which enhances overall well-being and mindfulness.
Cornwall’s distinct appeal lies in its breathtaking natural beauty and a rich array of outdoor and wellness activities. The region is well-known for its rugged coastlines, stunning beaches, and lush countryside, making it a favorite for those seeking relaxation and rejuvenation. Slow travelers can cycle the scenic Bissoe Cycle Trail or explore quaint coastal villages like Portloe. Additionally, Cornwall offers unique experiences such as sailing on cruise ships and exploring the historical intrigue of Holywell Bay’s sea caves. For wellness enthusiasts, numerous retreats are available, featuring meditation, yoga, and spa treatments in idyllic settings, alongside opportunities to indulge in traditional Cornish cuisine like potted crab and Cornish pasties.
Accommodation options in Cornwall cater to various budget needs, from glamping to luxurious hotels. Choices like Willow Valley Glamping and Mount Pleasant Eco Park allow for a rustic experience, while places like The Alverton in Truro and Tregenna Castle Resort in St Ives provide a more upscale experience with a balance of heritage and modernity. Sainsbury’s Bank’s Slow Travel Index credits Cornwall’s captivating coastline, hidden gems, and abundant historical context as factors contributing to its top ranking for slow travel, emphasizing that the area invites visitors to unwind and explore at a leisurely pace.
Following Cornwall, the Algarve in Portugal stands out for its exceptional culinary offerings and stunning beach landscapes. Renowned for its fresh seafood and organic produce served in picturesque settings, the Algarve is an ideal destination for those seeking authentic gastronomy. Visitors can indulge in wine tastings and farm-to-table dining experiences at local quintas. The region also boasts a wealth of serene beaches and natural landscapes, inviting activities such as cycling and hiking in the nearby Monchique Mountains. Quaint accommodations, including traditional farmhouses and eco-lodges, enhance the overall slow travel experience in this sunny part of Portugal.
Provence in southern France offers another idyllic escape for slow travelers, combining the serenity of nature with rich culinary culture. With its sprawling vineyards, vibrant lavender fields, and picturesque coastlines, Provence provides ample opportunities for exploration and relaxation. Travelers can enjoy leisurely meals in Michelin-starred restaurants showcasing locally sourced ingredients or engage in activities like antiquing in vibrant farmers’ markets. The region’s natural beauty also allows for various outdoor adventures, including cycling and spa visits. Accommodations range from charming Bed & Breakfasts to elegant restored farmhouses, inviting guests to fully embrace the slow travel ethos.
Lanzarote, one of the Canary Islands, is celebrated for its stunning landscapes shaped by volcanic activity. As a UNESCO Biosphere Reserve, it emphasizes sustainability while presenting unique ecological experiences. Visitors can explore Timanfaya National Park’s striking geysers, partake in wine tasting from local vineyards, or relax with seawater-based therapies in luxury spas. The island’s dining scene features traditional Canarian dishes made with fresh ingredients, providing a culinary adventure amidst its breathtaking scenery. Finally, Oslo, a key Northern European capital, integrates a vibrant city culture with natural beauty. Its coastal landscapes encourage exploration through kayaking and nature hikes, while sustainable dining options offer insights into local harvests. Diverse accommodations, from forest retreats to urban settings, further embrace the spirit of slow travel, offering travelers an enriching experience.