Female travelers are on the rise, with 71% of solo travelers being women. Women are seeking authentic cultural experiences and connections beyond traditional tourism. This trend has inspired female entrepreneurs to enter the travel industry to cater to the specific desires of female travelers. Many women are choosing smaller, more intimate group tours to explore hidden destinations and engage with local culture. Women seek out authentic experiences later in life, often through custom tours that cater to their interests.
Special interest tourism, focusing on hobbies such as gardening, cooking, and painting, is gaining popularity among women travelers. Tours by Marie offers gardening trips for passionate gardeners, while other women seek to connect with local women entrepreneurs and artisans. Active holidays also appeal to women, providing a sense of accomplishment and social connections through walking, biking, and hiking. Companies like Walking Women offer women-only walking holidays with a focus on local culture and collaboration with female artisans.
Women of all ages are actively seeking adventure travel experiences, challenging themselves through activities like kayaking, trekking, and backpacking. Older women are defying stereotypes by participating in thrilling activities such as cliff scaling and remote trekking. Even luxury cruise experiences are offering opportunities for women to try new activities and step out of their comfort zones. Platforms like WeRoad cater to young professionals and solo travelers seeking adventure and personal growth.
The pressures of modern life have led to a surge in wellness travel for both older and younger women. Women are increasingly seeking opportunities for relaxation, personal growth, and emotional rejuvenation through wellness-focused trips. Social media platforms like TikTok and Instagram have influenced this trend, with experiences like group yoga trips seeing a significant increase in bookings. Safety is a major concern for women travelers, with many female-led companies prioritizing partnerships with women-owned businesses and providing a support network in case of emergencies.
Female-led travel companies emphasize the importance of female guides who understand local cultures and can address harassment and safety concerns. Byway offers a WhatsApp chat and 24/7 emergency phone number for female travelers, along with private accommodations in safe neighborhoods. It is crucial for women to have access to advice on navigating new destinations and cultural differences, ensuring their safety and comfort throughout their travels. Women desire authentic experiences, specialized tours, and opportunities for personal growth and adventure while prioritizing their safety and well-being on their journeys.
