Hermanto Tanoko, the founder of bottled water company Sariguna Primatirta, has seen significant growth in his business over the past two decades. Tanoko acquired the small bottled water factory in 2001, seizing the opportunity in a market with high demand for potable water. Since then, Sariguna has become a prominent player in Indonesia’s bottled water market, with soaring revenues and profits.
Despite facing stiff competition from industry giants like Aqua and Le Minerale, Tanoko remains optimistic about Sariguna’s future. He aims to position Cleo, the company’s flagship product, as a market leader in Indonesia. With ambitions to expand production capacity and build more factories, Tanoko is determined to secure a larger share in the bottled water market by investing in growth and innovation.
Sariguna has differentiated itself in the crowded marketplace by focusing on quality and innovation. The company uses advanced technology to purify water and offers a range of bottled water products that cater to different consumer preferences. With a strong distribution network and a commitment to product excellence, Sariguna has been able to attract customers and build a loyal consumer base.
Tanoko’s success in the bottled water business is rooted in his family’s entrepreneurial legacy. Growing up in a business-oriented household, Tanoko learned the value of hard work and dedication from his parents, who ran a dry goods store and a paint shop. Inspired by his father’s conservative approach to business, Tanoko has applied these principles to his own ventures, leading to sustainable growth and success.
As Sariguna continues to expand its operations and reach more consumers, Tanoko remains focused on creating a positive impact through his business endeavors. With a family-centric approach to business leadership, Tanoko’s children are actively involved in the company, ensuring a legacy of success and sustainability for generations to come. As Sariguna strives to dominate the Indonesian bottled water market, Tanoko’s vision for the company is driven by a sense of purpose and a commitment to excellence.
