McDonald’s teased customers on social media about the return of snack wraps to its menu, hinting that it may happen before October 14, 2025. This announcement has gained significant attention online, with over 1.4 million views and 12,000 likes. The snack wraps have been highly anticipated by McDonald’s customers ever since the chain’s U.S. President announced plans to relaunch the product in 2025 last year.
McDonald’s has not sold the snack wrap in the U.S. for nine years, making its return a highly anticipated event for fans. The company’s executives have been tight-lipped about the exact timetable for the snack wrap’s return, citing competitive reasons. During the company’s fourth-quarter earnings call in February, CEO Chris Kempczinski acknowledged the excitement for the return of snack wraps in the U.S., as well as new chicken strip offerings.
In addition to bringing back the snack wrap, McDonald’s is debuting a new chicken strip offering in the U.S. this year. The CEO also mentioned plans to continue offering the Chicken Big Mac as a limited-time offering and expanding the availability of the McCrispy sandwich in various markets. These moves are part of the company’s strategy to lean into its chicken offerings and capitalize on the opportunity to increase its market share in the chicken category by the end of 2026.
McDonald’s is looking to expand its chicken portfolio and capitalize on the popularity of chicken-based menu items among customers. With over 13,500 locations in the U.S. and nearly 43,500 restaurants worldwide, McDonald’s is a major player in the fast-food industry. The return of the snack wrap and the introduction of new chicken offerings are part of the company’s efforts to meet customer demand and drive growth in the competitive fast-food market.
The announcement of the snack wrap’s return has generated significant excitement among customers, with many eagerly anticipating the product’s comeback. McDonald’s executives have hinted at the return of the snack wrap in the U.S. and other markets, as well as the launch of new chicken strip offerings. These initiatives are part of the company’s strategy to capitalize on the growing demand for chicken-based menu items and increase its market share in the chicken category by the end of 2026.
Overall, McDonald’s is focusing on expanding its chicken portfolio and introducing new menu items to meet customer demand and stay competitive in the fast-food industry. With a significant number of locations in the U.S. and worldwide, McDonald’s is well-positioned to leverage its extensive reach and brand recognition to drive growth and stay ahead of the competition. The return of the snack wrap and the introduction of new chicken offerings are just a few examples of McDonald’s commitment to innovation and meeting the evolving needs of its customers.
